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How to Track and Improve Ecommerce Customer Acquisition Effectiveness

ConversionXL

Measuring customer acquisition for peak effectiveness How to calculate ecommerce customer acquisition cost Calculate much your customers are worth: LTV MRR, churn rates, and other factors that affect your LTV/CAC ratios Find and fix customer acquisition funnel leaks 5 customer acquisition strategies to increase sales and loyalty (with examples) 1.

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How to Craft a Digital Advertising Strategy that Combats Rising Costs and Captures New Customers

ConversionXL

Understand how users interact with your pages and ask yourself: Which pages get the most traffic? Which terms are people using to search for your products? Dig into your sales data too. Detail the customer demographics that purchase certain products or services. Where do visitors spend the most time?

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B2B Ecommerce Sites: What Works for B2B Buyers?

ConversionXL

trillion in transactions by 2021. Ecommerce sales are growing for traditional B2B businesses as well as direct-to-consumer brands, which are opening wholesale sides to get a slice of the growing B2B ecommerce pie. A more complex sales cycle. B2B sales cycles can last for months, even more than a year. Image source ).

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How to Use Social Media To Drive Sales

ConversionXL

eCommerce sales during the last Black Friday topped $1 billion for the first time in history. Thanks to data from AddShopper’s network of over 7000 retailers we can take a closer look at what role social media played in the record breaking results. For Twitter average order value was $190 with 8% of total sales and 11% of total clicks.

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What Does the Future Hold for Conversion Optimization?

ConversionXL

Optimization Beyond the Landing Page. Just read this (terribly lacking) Wikipedia page for CRO. More and more, people are using experimentation as a way to optimise not just sales – but also pricing, functionality, and product. Image Source. And that expands the skills that optimisers need.

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Raw Data & Google Analytics: A Game Changer

ConversionXL

From time to time, I struggled with sampling, limitations, and weird results, but I didn’t see a way around it—until I discovered Google Analytics 360 and raw data exports into Google BigQuery. Let’s take a simple example with pages per session. However, if you check only average data, it’s the same as Source B: 3 pages.

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Designing startup metrics to drive successful behavior | For Entrepreneurs

www.forentrepreneurs.com

In this post I hope to help show how to figure out which metrics matter the most, and how to design them in such a way as to drive behavior that will lead to the results that you want. So we know from this that the problem is not the quality of those sales people. SolidWorks 2: The best VAR management program in the world?

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