crowdSPRING Blog

AUGUST 20, 2017

Run a sale or create discount coupons. Everyone loves a sale, and thanks to discount tracking sites like RetailMeNot and browser extensions like Honey , consumers are finding them easier than ever. Informational content has great value as well – assuming it’s information that your audience will find interesting or useful.

Small Business 48

Small Business Marketing Technical Review Audience 48

ConversionXL

MARCH 19, 2012

Don’t delete negative reviews - they actually help sales if there are only a few of them. People gather information from mixed sources. According to a relatively old study (2009) by Harris Interactive, the most common methods of gathering information prior to making a purchase are. Image source.

Social Media 129

Social Media Technical Review Arlington Clickthrough 129

ConversionXL

MAY 8, 2014

Simply pointing out three specific value points that the Heritage Foundation brought the contributor resulted in a 20% increase in clickthrough rates and a 14.66% increase in donation size. This is called process value – giving prospects reason to keep moving forward within the sales cycle. Who was their target market? Conclusion.

Clickthrough 100

Clickthrough Cost Tucson Customer 100

Duct Tape Marketing

JANUARY 28, 2020

Armed with that information, you can tailor your messaging in future campaigns. Google Ads allows you to track performance for each individual ad campaign, so you can see things like impressions and clickthrough rate. From contact information to every past interaction with your brand, it all lives in your CRM.

Advertising 96

Advertising Analytics Campaign Clickthrough 96

ConversionXL

APRIL 14, 2021

There are two approaches to prospecting you can adopt to find leads and close sales: outbound and inbound. Outbound prospecting is any kind of approach to sales when you reach out to the customer. Outbound prospecting is any kind of approach to sales when you reach out to the customer.

Video 141

Video Audience Metrics Analytics 141

YoungUpstarts

JUNE 11, 2015

percent clickthrough rate, meaning that people actually read these things and respond to them. It doesn’t have to be a straight up sales pitch either. You could send people a text message when you have bite-sized practical information that helps them out right now with something you know they’re struggling with.

Mobile 100

Mobile Marketing Clickthrough SMS 100

ConversionXL

AUGUST 7, 2017

This guide gives you 9 tried and true strategies to improve clickthrough rates: Increase The Number of Links. Many marketers find that emails with more than two links get even higher clickthrough rates (CTRs). As I’ve mentioned earlier, clickthrough rates tend to improve when you include at least two links in your email.

Email 95

Email Clickthrough Matching Cofounder 95

ConversionXL

AUGUST 7, 2017

This guide gives you 9 tried and true strategies to improve clickthrough rates: Increase The Number of Links. Many marketers find that emails with more than two links get even higher clickthrough rates (CTRs). As I’ve mentioned earlier, clickthrough rates tend to improve when you include at least two links in your email.

Email 80

Email Clickthrough Matching Cofounder 80

ConversionXL

FEBRUARY 16, 2012

Here’s an example of what a value proposition is NOT supposed to be like: Revenue-focused marketing automation & sales effectiveness solutions unleash collaboration throughout the revenue cycle. The closing of a sale takes place in a customer’s mind, not out in the marketplace among the competition. Continuum Financial.

Clickthrough 134

Clickthrough Conversion Social Media Sales 134

ConversionXL

JULY 8, 2014

The information you’re about to read is very powerful, but I need to offer two disclaimers. The Content Marketing Institute reports that headlines with odd numbers have a 20% higher clickthrough rate than headlines with even numbers. All these techniques don’t work all the time in every situation. Numbers are everywhere.

Clickthrough 118

Clickthrough Conversion Lead Generation Audience 118

ConversionXL

FEBRUARY 5, 2013

You can choose the information you want to see, organized in the way you want to see it, by using a drag and drop. Goal 1 is for email signups and Goal 5 is sales). Many of our customers say that a positive thread about their business in a forum results in lots of traffic and sales. Use those keywords in your sales copy.

Clickthrough 129

Clickthrough Conversion Matching Social Media 129

ConversionXL

OCTOBER 23, 2012

Secondary goal is a clickthrough to the Courses page, so people would find a course of interest. Pipedrive is a sales pipeline management tool, a kind of a CRM. Almost 2,5x more email subscriptions just because I removed two blocks of information? I call that a win. Case #3: Pipedrive. These were the results: This blew my mind.

Clickthrough 128

Clickthrough Software Review B2B Audience 128

ConversionXL

FEBRUARY 2, 2012

Petco.com increased sales by 8.83% after adding the Hacker Safe seal to their site. Dustin Curtis got 173% more clickthroughs for his Twitter link after using a stronger command to invite followers. Don’t ask for the sale too soon. AssessmentDay cut the amount of content on their landing page, and sales went up by 62%.

Conversion 127

Conversion Clickthrough SMS Software Review 127

ConversionXL

SEPTEMBER 11, 2014

Another worthwhile exercise is sitting down with the marketing team or sales team to discuss the descriptive language used to attract & close customers. This last piece of the Ad Group puzzle should contain information and images that match the keyword list and the ads as closely as possible. site analytics data. product databases.

PPC 114

PPC Matching Technical Review Search 114

ConversionXL

OCTOBER 21, 2014

Here are the highlights: Only 2% of companies are tracking lead generation to sales metrics. Leads on the other hand are qualified prospects that have voluntarily given some identifying information that makes them known in some way. 15% of companies don’t track ROI (Return on Investment). Measuring Actual Customer Activity.

Analytics 113

Analytics Software Review Metadata Campaign 113

ConversionXL

MAY 24, 2013

In a survey done by Econsultancy and RedEye , 74% of the survey respondents who reported having a structured approach to conversion also stated they had improved their sales. Example: A business objective for an online flower store is to “Increase our sales by receiving online orders for our bouquets.”. 2) Define your website goals.

Analytics 131

Analytics Mobile Framework Conversion 131

ConversionXL

SEPTEMBER 15, 2016

Of course, there’s also another fundamental difference: AdWords targets users actively looking for information while Facebook targets people based primarily on their interests. An ad is only useful to a user if the landing page it leads to helps them find the information they’re looking for. via Inbound.org). via YouTube).

PPC 48

PPC Software Review Campaign Analytics 48

ConversionXL

APRIL 11, 2016

Using video demos on product pages increased Zappos’ sales by up to 30%. First, you can use annotations to get viewers to clickthrough to another site while they’re watching. Second, you can capture information (name, email, etc.) Submit their email for more information, a discount, a free trial, etc. via a form.

Video 48

Video Conversion Mobile Search 48

ConversionXL

JULY 11, 2012

This in turn leads to higher open rates, clickthroughs, better deliverability and much less spam complaints. 3 months (and/or later) down the line check the stats: compare average open rates, clickthroughs, unsubscribe rates and if you can, most importantly look at the sales figures. mainly sales promos), too many emails.

Email 103

Email Clickthrough Naming Internet 103

Duct Tape Marketing

MAY 30, 2012

By employing a routine that allows people to pick the kind of information they are looking for you personalize the information and make it more relevant. Make sure you create a specific campaign during this period that allows you to balance great information sharing with education. This is where you wow people or turn them off.

Email 67

Email Clickthrough Lean Social Media 67

ConversionXL

SEPTEMBER 24, 2020

Recommended reading: It’s Not a Conversion Problem, It’s a Customer Development Problem How to Structure (and get the most out of) Customer Development Interviews How To Identify Your Target Market & Make More Sales Personas. You want clicks from people who are will move through your sales funnel with the least amount of friction.

Acquisition 111

Acquisition Software Review PPC Analytics 111

ConversionXL

MAY 22, 2014

It is important you realize that we’re not talking about what happens after they click, or how to capture their information, or how we hold their attention after they click. How To Identify Your Target Market & Make More Sales. 15 Ways To Increase The Clickthrough Rates On Your Tweets. On Creating Personas. image source.

Software Review 116

Software Review PPC Analytics Search 116

ConversionXL

DECEMBER 12, 2016

Prominent section for sales and specials. Around 60% say they are looking for a section that identifies sales and specials. The role of product copy is to give buyers enough information, so they could convince themselves this is the right product for them. Bottom line: do not ask for information you don’t absolutely need.

eCommerce 48

eCommerce Technical Review Software Review Clickthrough 48

Duct Tape Marketing

MARCH 3, 2017

This is especially true if you have designed a piece of content with the purpose of keeping your audience informed. It is important that the content you create is mapped to lead nurturing content at each stage in the sales cycle. Pro Tip – Higher clickthroughs are a definite sign of engagement. Conversion Rate.

Marketing 28

Marketing Metrics Clickthrough Analytics 28

ConversionXL

MAY 2, 2018

Test idea #3: Prominent contact information. Along with their fanatical customer support, they’ve always featured their number prominently on their site: Test idea #4: Prominent free shipping information. Test idea #5: Prominent section for sales and specials. Relevancy, quantifiable value and unique differentiation.

eCommerce 133

eCommerce Technical Review Software Review Clickthrough 133

ConversionXL

APRIL 4, 2012

If you run an online store, you’re always trying to boost your sales. The role of product copy is to give buyers enough information, so they could convince themselves this is the right product for them. The best sales copy is full, complete information. Once they changed it to free, sales went up also in France.

eCommerce 134

eCommerce Conversion Software Review Technical Review 134

Lightspeed Venture Partners

DECEMBER 3, 2010

The key driver of this renewed confidence from brand advertisers is better measurement of brand metrics that can show the impact of online advertising beyond clickthrough. The Flash Sales sites and Local Deals sites both make shopping fun by offering deep discounts. Direct Response Advertising becomes ever more efficient.

Internet 109

Internet eCommerce Advertising Flash 109

ConversionXL

APRIL 6, 2016

There are two types of triggers: external (information for what to do next is within the trigger), and internal (information for what to do next is informed through an association in the user’s memory). User testing is also a goldmine of information. Repetition commits information to their long-term memory.

Retention 48

Retention Algorithm Software Review Conversion 48