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Founder Interview: Salo Sterental, Co-Founder of SoStereo, Marketing with Music

The Startup Magazine

As part of our Founder interview series , The Startup Magazine caught up with Salo Sterental, Co-Founder of the SoStereo, a marketing firm that enables brands and artists alike to unlock the marketing power of music. Salo: We help brands unlock the marketing power of music.

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8 Tactics For Every Entrepreneur To Manage Technology

Startup Professionals Musings

Technology is so key to every business these days that experienced business-smart but non-tech entrepreneurs are feeling deeper and deeper in the hole. Startups succeed most often when the founding partners know how to build and run a business, rather than how to build and run technology.

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CTO Founders / Cofounders

SoCal CTO

This is not only sad but incredibly frustrating, because it is so easy to see how a great technology can be developed and commercialized if only - if only the CTO hadn't been impulsive and insecure and brought on a business partner too early in the game. … Perhaps all of the above. And it’s not just inexperienced CTOs.

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5 Business Growth Drivers Facilitated By A Co-Founder

Startup Professionals Musings

Thus, in my mentoring of potential technical entrepreneurs who have a real passion for their technology, I often recommend that they find a co-founder who can manage the marketing and execution elements of the new venture. The competition will improve, the market will change, and your customers will demand more.

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Co-founders Enables Nonprofits to Fundraise Online

Hearpreneur

Meet the startup co-founders that are simplifying and automating fundraising campaigns for nonprofits through their business, Kindest. We had a chance to interview Holly McKay and David Semerad, the co-founders of Kindest, and asked about their story, how they started their business and the future of Kindest.

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6 Key Leaders Every Technical Startup Needs To Thrive

Startup Professionals Musings

Thus I was happily surprised when I found the classic book, “ The Tech Entrepreneur’s Survival Guide ,” by Bernd Schoner, PhD, and cofounder of ThingMagic, which leans heavily on the people side of the equation. It just means that the cofounders trust one of their own and are willing to follow. The industry veteran. The financial suit.

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How New Technologies Enabled These Young Entrepreneurs To Threaten The Traditional Retail Landscape

YoungUpstarts

Although Amazon is certainly the most dominant player within this field, there are smaller firms which can offer attractive services to consumers and push traditional and slow adjusting retailers out of the market. All these are factors that many founders underestimate, especially in terms of time.

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