Why That $1 Million Doesn’t Always Mean Your Crowdfunding Campaign Was A Success
YoungUpstarts
DECEMBER 7, 2017
by Hannah Sieber, co-founder and COO of EcoFlow Tech. In our case, some of the niche publications who reviewed us resulted in more tracked sales than big name tech publications like CNET. On the flip side, looking at your conversion rate is a great metric, but that doesn’t factor the cost you pay to acquire each consumer (COA).
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