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Why Public Relations Should Be Part Of Your Business Plan

YoungUpstarts

Public Relations (PR) involves efforts to raise the profile of your company, manage your reputation, and build relationships with key people or organizations to attract customers and increase sales. The primary aim of public relations is to inform or raise awareness among the general public and gain appropriate media coverage.

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Public Relations Tips for Small Businesses and Entrepreneurs [Webinar Recap]

Up and Running

But where do you start, and what are the best approaches to public relations for an entrepreneur? Jennefer Witter is the CEO and founder of The Boreland Group, which is a certified, woman-owned public relations agency in New York City. I start off with this question: What is public relations?

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How to Successfully Engage With Your Customers Online

Up and Running

Similar to your growth strategy , a customer engagement strategy is all about improving satisfaction while increasing conversions. Build a community or group. There are several great ways to build an online community to more effectively interact and engage with your customers. What is a customer engagement strategy?

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The Secret History of Minnesota Part 1: Engineering Research Associates

Steve Blank

For the next decade ERA would continue to deliver a stream of special-purpose code breaking electronic systems and subsystems for the Navy cryptologic community. Finally, ERA’s penchant for extreme secrecy left them unschooled in the art of marketing, sales, and Public Relations. This was the Bogart.

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Inspire Positive Conversations Behind Your Back

Duct Tape Marketing

Inspire Positive Conversations Behind Your Back written by Guest Post read more at Duct Tape Marketing. That requires your conversations and marketing content to inform and steer them toward the best products and services for their particular needs and budgets. Foster an active online community. Be transparent and au thentic.

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Twitter Link Roundup #198 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

Great post on the most important internet metric of them all – CONVERSION – crowdspring.co/18u6N8Y. Something new for the Chicago tech community – crowdspring.co/1bXLS29. Great post on the most important internet metric of them all – CONVERSION – crowdspring.co/18u6N8Y. Want to succeed?

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Twitter Link Roundup #40 – Design, Copywriting, Marketing, Small Business, Social Media And More

crowdSPRING Blog

Storytelling in the age of community media – [link]. 30+ Best PSD to HTML/CSS Conversion Tutorials – [link]. Storytelling in the age of community media – [link]. Why is the design community still arguing about spec? Fabulous Fairy Tales Inspired House Designs – [link]. – [link].