A Smart Bear: Startups and Marketing for Geeks

MAY 17, 2010

If this is your attitude, your conception of tech support is completely backwards and you're missing out on important channels for marketing, product development, and sales. Of the 3,204,523 pub conversations where someone said "Have you heard him speak ?" If you just answer email with a non-automated response you're killing it.

Technical Review 245

Technical Review Sales Turkey Software Review 245

Steve Blank

SEPTEMBER 10, 2009

In future posts I’ll describe how Eric Ries and the Lean Startup concept provided the equivalent model for product development activities inside the building and neatly integrates customer and agile development. They never understood Market Type. Why does Market Type matter? Market Type changes everything.

Customer Development 217

Customer Development Developer Customer Silicon Valley 217

Steve Blank

NOVEMBER 2, 2009

For those of you who have been following the discussion, a Lean Startup is Eric Ries ’s description of the intersection of Customer Development , Agile Development and if available, open platforms and open source. The Customer Development process (and the Lean Startup) is one way to do that.

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The Equity Kicker

MARCH 26, 2018

In our experience, structured customer development work is right up there amongst the most valuable things a founder can do in the early days of their startup. Once you have an idea that feels strong, it’s imperative to speak with customers about it. But good customer development is tough to do.

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Customer Framework Differentiation Customer Development 75

Startup Lessons Learned

OCTOBER 16, 2013

On Customer Development in a growing company, Wyatt offered the following advice: Wyatt: We''ve employed a number of systems in the organization that keep all of us close to the customer. There are 5-10 customers in our office (or remote) per week for developers, product owners and marketers to speak to and validate learning.

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Lean Startup Software Engineering Agile 167

Startup Lessons Learned

MARCH 25, 2010

This is the first post that moves into making specific process recommendations for product development. Heres an excerpt: The Startups Rules of Speed - The Conversation - Harvard Business Review Every startup that achieves success eventually faces a critical moment — whether to speed up or slow down.

Software Review 141

Software Review San Francisco Lean Continuous Deployment 141

Startup Lessons Learned

NOVEMBER 7, 2008

Our goal is to find out whether customers are interested in your product by offering to give (or even sell) it to them, and then failing to deliver on that promise. If youre worried about disappointing some potential customers - dont be. Measure conversion rates. We finally settled on a $1.99

Demand 167

Demand San Francisco Lean Continuous Deployment 167

Street Smart Product Manager

NOVEMBER 2, 2014

Many of my free product help calls are about ways to pursue customer development and gather VOC, bootstrap new product efforts, and apply lean principles to product management activities. I recently had an email Q&A with a fellow PMer in which I shared what’s worked for me. The post RIP PRDs.

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Agile Conversion Lean Bootstrapping 46

Steve Blank

JUNE 25, 2009

They couldn’t keep up with the fast product development times that were enabled by using standard microprocessors. So their management teams were insisting that they OEM (buy from someone else) these products. The Customer is a Genius Then instead of talking about our products he segued the conversation into their products.

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Technology Silicon Valley Fractional VPE Part-Time VPE 142

ConversionXL

FEBRUARY 9, 2016

On Sean’s GrowthHackers.com , categories include… So, essentially everything from customer development and onboarding to persuasion and social marketing fall under the umbrella of growth hacking. Peep Laja , ConversionXL : “I see growth hacking as traffic acquisition + conversion optimization.”

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Retention Metrics Acquisition Conversion 48

Startup Lessons Learned

OCTOBER 6, 2008

Lessons Learned by Eric Ries Monday, October 6, 2008 When NOT to listen to your users; when NOT to rely on split-tests There are three legs to the lean startup concept: agile product development , low-cost (fast to market) platforms , and rapid-iteration customer development. I think Drucker said it best.

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San Francisco Lean Continuous Deployment Agile 128

Startup Lessons Learned

JANUARY 7, 2010

Id be honored to have you join the conversation. The Conversation - Harvard Business Review For most of us, the phrase management science conjures up a decidedly non-entrepreneurial image, and for good reason. Read the rest at The Conversation - Harvard Business Review. Id be honored to have you join the conversation.

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San Francisco Management Continuous Deployment Lean 119

Startup Lessons Learned

JUNE 2, 2010

The Five Whys for Start-Ups - The Conversation - Harvard Business Review Root cause analysis and preventive maintenance are concepts we expect to see in a factory setting. The Five Whys for Start-Ups - The Conversation - Harvard Business Review Root cause analysis and preventive maintenance are concepts we expect to see in a factory setting.

Technical Review 132

Technical Review San Francisco Lean Continuous Deployment 132

steveblank.com

JULY 8, 2011

signup, upgrade, trial pricing Zuora – online subscription management FeeFighters – find the cheapest credit card processors HealPay – Collections made easy Customer Support Tender – support, knowledgebase tool for your site GetSatisfaction - conversations between companies / customers.

Software Review 110

Software Review Startup Silicon Valley Analytics 110

Startup Lessons Learned

APRIL 7, 2010

At least, not in the traditional sense of trying to squeeze every tenth of a point out of a conversion metric or landing page. Instead, we try to accelerate with respect to validated learning about customers. There are often counter-intuitive changes in customer behavior that depend on little details. and for which customer?

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San Francisco Lean Metrics Design 154

Steve Blank

AUGUST 24, 2009

It was always a welcome change of pace to leave the brown of the unchanging desert and travel into town and have dinner with them and have a non-technical conversation about books, theater, politics, travel, etc. Her husband would look at me out the corner of his eyes and then we’d segue the conversation to some other topic.

Silicon Valley 206

Silicon Valley PR Technical Review RSS 206

SoCal CTO

DECEMBER 1, 2010

Equity-Only CTO and Equity-Only Developers - SoCal CTO , November 1, 2010 I had a recent email dialog with the founder of a company looking for a CTO for their startup. We had several emails back and forth where he provided basic details on the concept. The conversation shouldn't end after conversion. Keep going.

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Technical Review Technology Product CTO Hire 175

Startup Lessons Learned

JUNE 22, 2009

Each has its own iterative process: customer development and agile development respectively. Some startups fail because the founders cant have this conversation - they either blow up when they try, or they fail to change because they are afraid of conflict. And how do you pick a new direction? Both are lethal outcomes.

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San Francisco Lean Continuous Deployment Agile 167

Startup Lessons Learned

SEPTEMBER 15, 2008

I had the opportunity to pioneer this approach to funnel analysis at IMVU, where it became a core part of our customer development process. To promote this metrics discipline, we would present the full funnel to our board (and advisers) at the end of every development cycle. But where do those ideas come from in the first place?

San Francisco 166

San Francisco Lean Technical Review Continuous Deployment 166

Startup Lessons Learned

APRIL 14, 2009

Their product definition fluctuates wildly – one month, it’s a dessert topping, the next it’s a floor wax. Their product development team is hard at work on a next-generation product platform, which is designed to offer a new suite of products – but this effort is months behind schedule.

Customer 167

Customer San Francisco Lean Hockey Stick 167

Startup Lessons Learned

SEPTEMBER 13, 2008

And then we would use that simple analytics system I mentioned to monitor the conversion rates of customers from each campaign. Those rates gave us a map that told us a lot about our customers; insights that proved stable even when the company grew orders of magnitude bigger. Seth Godin: How often should you publish?

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SEM San Francisco Lean Continuous Deployment 164

A Smart Bear: Startups and Marketing for Geeks

APRIL 16, 2013

Freemium is not customer development Just imagine how much you’ll learn once you have 1,000 real, active users of the system: Everything from behavioral statistics (which features are actually used?) to democratic product development (voting on which features customers would like to see next?).

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Marketing Viral Campaign Business Model 318

Startup Lessons Learned

JULY 29, 2009

Startups especially can benefit by using technical debt to experiment, invest in process, and increase their product development leverage. The biggest source of waste in new product development is building something that nobody wants. Leverage product development with open source and third parties.

Technical Review 168

Technical Review Software Review San Francisco Lean 168

Startup Lessons Learned

MAY 31, 2010

When I first encountered customer development , it was considered pure lunacy by mainstream entrepreneurs and VCs. Unfortunately, the video of our sllconf conversation is not online (due to technical problems), but we have a physical tape backup which we are endeavoring to get online soon.

San Francisco 133

San Francisco Lean Technical Review Software Review 133

A Smart Bear: Startups and Marketing for Geeks

MARCH 11, 2014

We use email; we use Word; we use task manager; we use a file sharing tool. So conversion rate percentage, of course it can always be higher and we’re doing a lot of stuff to make that higher, but it’s in line with other applications. Jason: Yeah, one percent conversion rate is pretty normal. So on the one hand.

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Technical Cofounder Cofounder Software Review Management 220

Startup Lessons Learned

AUGUST 8, 2009

When it becomes possible to build products "live" with customers, the cycle time changes and design becomes a much more dynamic process. We still struggle to create Firm software that is defect-free, and it still requires customer insight (and maybe some customer development) to discover what will Delight.

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Software Review Design Software San Francisco 87

Startup Lessons Learned

MARCH 29, 2010

The way forward requires getting everyone together in a room, and having a conversation about where were headed. My aspiration with the Lean Startup methodology has always been to provide such a framework, so that we have more intelligent conversations about what works and what doesnt for startups. Thats what this conference is for.

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San Francisco Lean Continuous Deployment DC 120

Startup Lessons Learned

JANUARY 15, 2010

Two Ways to Hold Entrepreneurs Accountable - The Conversation - Harvard Business Review Way back when the money was doled out, the team made a compelling pitch about the large market that was going to adopt their new innovative product or service. Leave a comment or reply to someone else. Fostering that dialog is important.

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Hockey Stick San Francisco Entrepreneur Lean 105

Startup Lessons Learned

MARCH 17, 2009

Im excited that well get more than the usual few minutes of Q&A, so come with a healthy appetite for conversation. If you or your company is interested in sponsoring someone with a scholarship to travel to the expo and contribute to the conversation, please leave a comment or let me know. You heard me right.

Lean 76

Lean San Francisco Web Continuous Deployment 76

Steve Blank

MAY 18, 2009

Next, you have to deal with the daily crisis of product development and acquiring early customers. And here’s where life gets really interesting, as the reality of product development and customer input collide, the facts change so rapidly that the original well-thought-out business plan becomes irrelevant.

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Founder Silicon Valley RSS China 308

Steve Blank

MAY 7, 2009

I love business plan competitions (and with my valley-centric bias, I think Berkeley and Stanford have two of the best.) If you are outside of Silicon Valley, you ought to jump into them with both feet. You’ll learn a lot. If you’re text averse like i am, try to diagram these key items and then write-up the diagrams. Now In Print!

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Business Plan Silicon Valley RSS Venture Capital 152

Startup Lessons Learned

DECEMBER 16, 2009

Conversion optimization is a form of kaizen. Conversion optimization is a form of kaizen. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup? I havent seen an equivalent of the systematic elimination of work-in-process inventory in Lean Startups, however. Want to learn more about me?

Lean 140

Lean San Francisco Continuous Deployment Startup 140

Street Smart Product Manager

NOVEMBER 2, 2014

Many of my free product help calls are about ways to pursue customer development and gather VOC, bootstrap new product efforts, and apply lean principles to product management activities. I recently had an email Q&A with a fellow PMer in which I shared what’s worked for me.

Agile 22

Agile Conversion Bootstrapping Lean 22

Startup Lessons Learned

JULY 3, 2009

Use some customer development to find out. The power of A/B testing is so under-exploited in product development, that Im trying new ways to explain its benefits. Split-testing is great for linear optimization; making our landing pages, conversion rates, and retention metrics incrementally better day-in day-out.

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Lean San Francisco Continuous Deployment Cofounder 60

Startup Lessons Learned

MAY 14, 2009

The response so far has been nothing short of overwhelming, and I want to especially thank those of you who participated in the survey and customer validation exercise that helped shape this event. Id also welcome nominations over email , if you have someone you think is a good fit for the event. For now, Id like to ask a favor.

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Lean San Francisco Continuous Deployment Software Review 60

Startup Lessons Learned

OCTOBER 28, 2008

If you find yourself getting asked non-key questions, try to use your answers to steer the conversation back to the key questions. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup? No departments The Five Whys for Startups (for Harvard Business R. Want to learn more about me?

San Francisco 128

San Francisco Lean Continuous Deployment DC 128

Startup Lessons Learned

JANUARY 28, 2009

Most of all, I encouraged them to start talking to their most passionate customers and running some big experiments based on that feedback. I thought we were having a successful conversation. Because, unless you are working in an extremely static environment, your product development team is learning and getting better all the time.

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San Francisco Lean Continuous Deployment DC 79