Occam's Razor

OCTOBER 21, 2013

A lot of the keywords I used to add to my campaigns came from the long, long tail I saw in my organic search data (I would take the best performers there and use PPC to get more traffic) and from competitive intelligence research. No keyword-level conversion analysis. How is this in Google's interest?

Search 154

Search SEO Analytics Engineer 154

Startup Lessons Learned

NOVEMBER 7, 2008

Most of the time, the experiments you run will have a zero percent conversion rate - meaning no customers were harmed during the making of this experiment. It was one of those brilliant startup brainstorms that comes to the team in a flash, with a giant thunderclap. Measure conversion rates.

Demand 167

Demand San Francisco Lean Continuous Deployment 167

Occam's Razor

JANUARY 6, 2010

When I went to their website it was a 100% flash website with a constrained small size where it took too much looking to click on anything and then too much scrolling to read anything and unclear calls to actions (if any). They did have PPC ads, which I click on the ad for specific product they land me on generic nonsense pages.

Analytics 99

Analytics Web Campaign PPC 99

ConversionXL

DECEMBER 9, 2015

Conversion optimizers are in the business of attention management, just like magicians. What does any of this have to do with increasing your conversion rate? Once they get to checkout screen, you shouldn’t have ANYTHING on the page that doesn’t directly contribute to conversion.” A 17% decrease in conversions.

Conversion 48

Conversion PPC Flash Canada 48

crowdSPRING Blog

JANUARY 4, 2016

Consider too that your visitors might be visiting from laptops and mobile phones, so try to avoid designing pages for a large monitor size or pages that use more complex features such as flash animation (you should NOT be using flash in 2016) or complex navigation. For example, flat design has become popular.

Web 48

Web Small Business Design SEM 48

Occam's Razor

AUGUST 22, 2011

Six Tips For Improving High Bounce / Low Conversion Web Pages. Multichannel Analytics: Tracking Offline Conversions. Is Conversion Rate Enough? Podcast: Measuring Rich Media (Ajax, Flash / Flex, RSS & Blogs). Stop Obsessing About Conversion Rate. PPC / SEM Analytics: 5 Actionable Tips To Improve ROI.

Analytics 124

Analytics Metrics SEM Web 124

ConversionXL

MAY 6, 2014

Because there was so much on the line, and I knew this would be exposed to millions, I obsessed over conversion rate. A mere 1% increase in conversion rate could have been the difference between a huge loss and a decent profit. Adding more to the package actually reduced my conversion rate. image source. Value Proposition.

Sales 132

Sales Conversion Stock PPC 132

Occam's Razor

OCTOBER 14, 2014

Outcomes of the conversations with your Finance team and Sr. Conversion rate is one of those metrics that I strongly encourage you only create benchmarks for from your own data. Even if they give you conversion rate benchmarks. Clean measures of conversion rates require a clean and standard implementation of the ecommerce tags.

Analytics 133

Analytics Vertical Metrics Web 133

Duct Tape Marketing

MARCH 24, 2016

Faster site speed is crucial for faster business growth and can have a massive impact on conversion rates. Walmart found a 2% increase in conversions for every 1-second decrease in site loading time. Did you know 80% of the page loading time is consumed in calling different page elements like images, scripts, Flash, etc?

Caching 28

Caching HTML Flash Hosting 28

Occam's Razor

JANUARY 20, 2010

If you truly want to kick it up a notch as a SEO please please please go to the Goal and Ecommerce / Conversions reports and apply your organic segment, stretch the time period, and report (aggressively) how well your SEO efforts are delivering value to the business. Start a conversation. Use it to time your campaigns. "When

Analytics 90

Analytics Search SEO Metrics 90

ConversionXL

NOVEMBER 13, 2019

Samantha Noble of Biddable Moments used a training course: Samantha Noble, Biddable Moments: “My biggest client has come off the back of a PPC training course that I run. A genuine interest in helping marketers. . The marketing manager of the company attended the course and then got in touch to ask me to audit their Google Ads account.

SEO 110

SEO Hiring PPC Leadership 110

ConversionXL

NOVEMBER 13, 2019

Samantha Noble of Biddable Moments used a training course: Samantha Noble, Biddable Moments: “My biggest client has come off the back of a PPC training course that I run. A genuine interest in helping marketers. The marketing manager of the company attended the course and then got in touch to ask me to audit their Google Ads account.

SEO 49

SEO Hiring PPC Leadership 49

Occam's Razor

FEBRUARY 22, 2010

The advent of rich experiences such as video, Ajax, and Flash means no page views, which makes it difficult for monitoring software to capture data accurately. If you are analyzing data for your SEO or PPC campaigns and you find the search engine providing the data then you should instantly embrace it and immediately propose marriage! #5:

Analytics 123

Analytics Securities and Exchange Commission Search Engineer 123

ConversionXL

APRIL 12, 2017

Conversion rate is a ratio and ratios are a huge problem. We don’t know how the systems we use calculate conversion rate. FrontPage, Flash, etc. E.g. Message match / headline match from PPC ad to landing page. Changing the conversation. Save tests and results, monitor conversions, tag tests, report on results.

San Antonio 86

San Antonio Metrics B2B Analytics 86

ConversionXL

APRIL 9, 2013

If you’re using landing pages to drive PPC traffic to, and you want them to buy something – you’re probably using one too (or should!). It needs to join the conversation in the mind of the customer, target their problems and desired outcomes. Clicks through different pages only get in the way. Why that much copy?

Sales 133

Sales Design PPC Video 133