Remove Cost Remove Matching Remove Product Name Remove Sales
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Optimize for Branded Search to Create a More Effective Sales Funnel

ConversionXL

Ranking for those competitive keywords and optimizing your landing pages for conversions is undoubtedly an effective way to grow your traffic and increase sales. One of the most powerful ways to create a more effective sales funnel is to analyze and optimize your branded search. What is branded search?

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Search Intent: How to Analyze and Optimize Your Site

ConversionXL

A page that’s well-matched for user intent can outperform those that optimize primarily for search engines—in search and after the click. It’s an SEO strategy that focuses on making users happy rather than hitting a particular keyword density or winning exact-match anchor text.

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SuperMac War Story 6: Building The Killer Team – Mission, Intent.

Steve Blank

Five Easy Pieces – The Marketing Mission After a few months of talking to customers , talking to our channel and working with sales we defined the marketing Mission (our job) was to: Help Sales deliver $25 million in sales with a 45% gross margin. Two paragraphs, Five bullets. It didn’t take more.

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Many Startups Stumble on International Cultures

Startup Professionals Musings

I informed him that we needed to translate the software into Finnish at a cost of $50,000. Thus, we did not translate the product and sales remained at an insignificant level. Thus, we did not translate the product and sales remained at an insignificant level. Watch your product naming.

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The Ultimate Inventor’s Guide to Inventing Things

Up and Running

billion in total industry sales. If you do have competition, pay special attention to your product name, price range, materials used, what the product claims to do, packaging, and who the manufacturer is. Of course, you could also calculate your price based on the cost of materials and manufacture.

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The Advanced Guide to Holiday Testing

ConversionXL

Of course, some industries are more affected by the holiday season than others… In 2015, eMarketer predicts that total retail sales will increase 5.6% while online retail sales will increase 13.9%. Thanks largely to Christmas and Boxing Day, late December is also a peak time for eCommerce sales. Does it match up?

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See-Think-Do: A Content, Marketing, Measurement Business Framework

Occam's Razor

If we work in sales, all we care about are sales touch points. But the foundation to any company's success is to ensure that there is an attractive product/content for audiences to engage with in each of the three stages: See – Think – Do. You want sales, yes. It is also rude.

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