Occam's Razor
OCTOBER 21, 2013
This is a simple custom report I use to look at the aggregated view: As the report above demonstrates, you can still report on your other metrics, like Unique Visitors, Bounce Rates, Per Visit Value and many others, at an aggregated level. And of course our Acquisition, Behavior, Outcome metrics. See Page Value there?
Steve Blank
APRIL 9, 2009
competitive analyses, channel and customer collateral (white papers, data sheets, product reviews), customer surveys, and market requirements documents. And the results weren’t the traditional PR metrics of number of articles or inches of ink. The same was true for the Product Marketing group. It will cost you your job.”
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Duct Tape Marketing
DECEMBER 15, 2014
Sharing isn’t the only metric we use, but it’s an important one. With this feature, you can create a list of things such as brand names, product names, competitors, journalists and even key employees and receive daily digests for any mentions. Competitive research. Alerts have been with us for a while.
Occam's Razor
JULY 22, 2013
My solution to these problems was to create a simple framework we can use to put our customers first, evaluate our marketing programs, and right-align our view of success (metrics). Why is it that SEO is only focused on our brand terms and product names, when there are 9 million additional intent-identified queries in the Do stage and 14.6
Duct Tape Marketing
JUNE 8, 2017
Click Through Rate often abbreviated as CTR is a metric that measures the number of clicks received on your ads per number of impressions. Attaining a high CTR is significantly important for your PPC success because it directly affects your Cost per Click and Quality Score. CTR=Clicks/Impressions×100. Have A Strong Call-to-Action.
ConversionXL
APRIL 23, 2019
Metrics to keep in mind: Average transaction value; Average quantity per transaction. It’s easy and obvious to understand what’s in the cart and the final cost, including shipping and taxes. Surprise costs down the line make people abandon carts.
www.rocketwatcher.com
NOVEMBER 8, 2010
Rocket Watcher Product Marketing for Startups Product Marketing for Startups About Speaking Contact Email Posts Startups Product Marketing Messaging Social Media Commentary Uncategorized Marketing Metrics 101 for B2B Startups 13. Rocket watcher b2b marketing metrics View more presentations from April Dunford.
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