6 Keys To Measuring Return On Investment In Marketing
Startup Professionals Musings
JULY 3, 2020
Hidalgo recommends a focus on engagement stage indicators including customers by channel, conversion ratio, and cost per revenue. You need to track what content is resonating with your prospective customers, through metrics including submit rate by content offer, elasticity, velocity, cost, and ultimately revenue by content program. Individual measurements should include pipeline value by lead stage, closed revenue by program, pipeline growth, and overall win rate.