6 Keys To Measuring Return On Investment In Marketing

Startup Professionals Musings

Hidalgo recommends a focus on engagement stage indicators including customers by channel, conversion ratio, and cost per revenue. You need to track what content is resonating with your prospective customers, through metrics including submit rate by content offer, elasticity, velocity, cost, and ultimately revenue by content program. Individual measurements should include pipeline value by lead stage, closed revenue by program, pipeline growth, and overall win rate.

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The Dangerous Seduction of the Lifetime Value (LTV) Formula

abovethecrowd.com

Many consumer Internet business executives are loyalists of the Lifetime Value model, often referred to as the LTV model or formula. Lifetime value is the net present value of the profit stream of a customer. This concept, which appears on the surface to be quite benign, is typically used to compare the costs of acquiring [.].

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6 Demand Generation Metrics To Quantify Marketing ROI

Startup Professionals Musings

Hidalgo recommends a focus on engagement stage indicators including customers by channel, conversion ratio, and cost per revenue. You need to track what content is resonating with your prospective customers, through metrics including submit rate by content offer, elasticity, velocity, cost, and ultimately revenue by content program. Individual measurements should include pipeline value by lead stage, closed revenue by program, pipeline growth, and overall win rate.

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6 Critical Marketing Metrics To Nail Today’s Buyers

Startup Professionals Musings

Hidalgo recommends a focus on engagement stage indicators including customers by channel, conversion ratio, and cost per revenue. You need to track what content is resonating with your prospective customers, through metrics including submit rate by content offer, elasticity, velocity, cost, and ultimately revenue by content program. Individual measurements should include pipeline value by lead stage, closed revenue by program, pipeline growth, and overall win rate.

10 Things I Hated About Your Business Pitch

Up and Running

Read Resonate , or Presentation Zen , or just at least the blog post Really Bad Powerpoint. Your co-presenters were bored. When more than one person presents, the others have to act interested. You focused on internal rates of return and net present value. I’m glad they taught you internal rates of return and net present value in business school. Yes, I did hear that in a presentation once.

Model Building from the Ground Up

ConversionXL

Throwing $300k at something that “feels right” could have huge opportunity costs. If you’re looking for how much money to invest in the mining location, net profit after one year may be a criterion. If you’d like to purchase the site, opportunity cost of investment may be the way to go.

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10 Things I hated About Your Business Pitch

Up and Running

I’m talking about the 10-20 minute slide presentations and accompanying questions and answers. . Read Resonate (better yet, get the new iBook version , which is sensational), or Presentation Zen , or just at least the blog post Really Bad Powerpoint. Internal rates of return and net present value. I’ll judge your projections for realism and credibility, but that’s sales, costs, expenses, cash flow, and other basic numbers.

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Asset Management Is A Bizarre Industry Ripe For Disruption

David Teten

Disruptable Pattern #1: The asset management industry collectively adds minimal value to its clients above the option of investing in index funds. It is mathematically impossible for the median investor to beat a low-cost index, after expenses. (Of Of course, asset management firms also sell peace of mind, tax minimization, and other services besides just increasing the value of your assets.). million households in the US with a net worth of $1 million or more.

The art and science of valuing websites

The Next Web

In an online marketplace like Flippa , we’ve seen buyers and sellers try out the full gamut of approaches for valuing websites — some more creative than others. Once you decide to get your site in shape for a sale , it’s important to value it properly. It calculates value on the bases of revenue that the buyer can expect to earn from the site, taking into account the risks that are involved in operating it. What drives value? The final value driver is technology.

Tips for small business: 7 biases that can effect your decision making

crowdSPRING Blog

Remember that your counterpart in any negotiation may present information that is self-serving, so look skeptically at the particulars. The “sunk cost&# effect. Past costs, whether an investment of time or money, should never be used in evaluating a decision. In economic valuation, past cost can never be a factor for arriving at a value, and formulas such as NPV (net present value) will never take into account money which has already been spent.

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Twitter Link Roundup #247 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

It’s Absurd That Health Care Costs Are So Confusing – crowdspring.co/1yDomRJ. 8 Qualities of Leaders Who Deliver Value Every Day – crowdspring.co/1A8QSK8. A Refresher on Net Present Value – crowdspring.co/11LJvw6. “Make it snow,” says Captain Picard! Have a listen to this wonderful leader’s very own version of this old holiday chestnut. 13 days until Christmas, but who’s counting, anyhow? WE ARE!

Should I flip or should I build?

BeyondVC

Usually at this point in time, an entrepreneur can maximize short-term value as acquirers will buy more on vision and technology than on business fundamentals. If you decide to build for the long haul and go for the home run, it will take you a fair amount of effort and time to create the same value that acquirers will pay today at the buzz cycle as they will expect more mature companies to have more established products or services and more milestones hit.

Cracking The Code: The Bessemer 10 laws of SaaS - Fall 2008.

Cracking the Code

Here is theFall 2008 version: Your key monthly business metrics are: CMRR (Committed Monthly Recurring Revenue), Churn, and Cash flow - “Bookings” is for suckers Customer Acquisition Cost (CAC) and Customer LifeTime Value (CLTV) are the best indicators of long term value creation Tune before you scale: the Sales Learning Curve is even more critical for SaaS and it takes at least $300k MRR to climb it. a 70% Gross Margin and 10% each of R&D and G&A costs.