ConversionXL

JANUARY 29, 2016

Second, they dynamically inserted the specific Mazda model(s) the site visitor was interested in (from their website activity) and matched the inventory with dealerships that were local to them. Lowered the average campaign CPA to 72% below average. I’d never buy a Mazda, but this is pretty cool. Image Source). above average CTC rates.

Campaign 48

Campaign PPC Audience eCommerce 48

Up and Running

JULY 31, 2015

” “What about tactics that match strategy?” ” So they see how they match. You really want to have metrics or measurement, which I think is one of the real areas for good creativity and management. You don’t have to be CPA or MBA. ” They’ll say, “Absolutely.”

Lean 60

Lean Business Plan Forecast Software Review 60

Up and Running

MAY 28, 2015

We’re looking at our lean business planning is about strategy, tactics, concrete specifics including milestones, metrics, tasks and schedule, and essential numbers to run a business, all of which lead to managing cash flow. You need metrics because we’re human. You don’t need a CPA. Are we recruiting?

Lean 60

Lean Business Plan Video Software Review 60

Occam's Razor

AUGUST 12, 2013

Apply the right model and you will not only distribute conversions across multiple touch points, but you can also look at the impact on the CPA (this really is OMG, I peed in my pants a little cool). Then I choose Click from the Exactly Matching drop down. You may be getting a lot of conversions, but the CPA can kill you.

Channel 161

Channel Analytics Campaign Conversion 161

Occam's Razor

AUGUST 9, 2016

Along the way I'll share some of my favourite metrics and analytics best practices that should accelerate your path to becoming a true Analysis Ninja. At this point you'll be a little confused about some metric or the other. Go, read one of the best pages in the Analytics help center: Understanding Dimensions and Metrics.

Analytics 60

Analytics Metrics eCommerce PPC 60

Occam's Razor

DECEMBER 12, 2011

I am going to attempt to significantly simply your life by recommending the critical few metrics you should use to analyze performance of your digital marketing campaigns and website. Recommend metrics / KPIs you can use based on the size of your company. Best Metrics / KPIs for Small Business Websites. Obsess about this metric.

Metrics 151

Metrics Web Analytics CPA 151

ConversionXL

SEPTEMBER 15, 2016

It all depends on the targets you’re trying to achieve, which of course will be the foundation of your optimization process, because only after you’ve defined them will you be able to compare your campaign/ad group/keyword/ad to them and see if there’s a match.” (via If it’s broad, pause it and add it with a more restrictive match type.

PPC 48

PPC Software Review Campaign Analytics 48

Hearpreneur

SEPTEMBER 16, 2015

After looking at many extensions, we came up with the word ‘metrics.’ Metrics are defined as a standard of measurement. This might sound stupid, but I simply named my company a combination of my name and my job description: “Micah Fraim, CPA”. But, we felt the word alone was not sufficient. 41 – Name & Job Description.

Naming 48

Naming Entrepreneur Haiti Nigeria 48

ConversionXL

APRIL 12, 2017

Jared Spool: Is Design Metrically Opposed? Useless measures and silly metrics. Metric: A measure we track (usually over time). A metric should tell you what you will do differently. Combine qualitative usability research and quantitative custom metrics (not metrics that come out of the box). Image Credit.

San Antonio 86

San Antonio Metrics B2B Analytics 86

ConversionXL

APRIL 6, 2016

Claire Vo: CRO Metrics for Performance and Insight. Wrong Success Metric (OEC). Revenue is usually a good metric to use to evaluate effectiveness of test. Does the question exactly match the hypothesis? Poor offer/audience match. Stephen Pavlovich: SaaS Optimization – Effective Metrics, Process and Hacks.

Retention 48

Retention Algorithm Software Review Conversion 48