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Customer Development in Japan: a History Lesson

Steve Blank

I asked Tsutsumi-san to write a guest post for my blog to describe his experience with Customer Development in Japan. After waiting for a week or so for the book to make it to Japan, I was very much shocked how impressed I was by the Customer Development Model detailed in the book. ————-.

Japan 292
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Lead and Disrupt

Steve Blank

The key was the realization that start-ups are not simply smaller versions of large companies, which execute/ exploit known business models, and whose customers, problems, and necessary product features are all “knowns.” In sharp contrast, start-ups operate in “search/ explore ” mode, seeking a repeatable and profitable business model.

Incubator 402
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Why Real Learning is Outside the Building, Not Demo Day

Steve Blank

We think teaching teams a formal methodology around the Lean Framework (Business Model design, Customer Development and Agile Engineering) is a natural evolution of how successful incubators/accelerators will build startups. Technology in search of a market. The next customer segment we tried was startup founders.

Lean 315
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When It’s Darkest Men See the Stars

Steve Blank

In addition to super angels, incubators like Y Combinator , TechStars and the 100+ plus others worldwide like them have begun to formalize seed-investing. The emergence of incubators and super angels have dramatically expanded the sources of seed capital. While companies execute business models, startups search for a business model.

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Lean Innovation Management – Making Corporate Innovation Work

Steve Blank

In the last five years “ Lean Startup ” methodologies have enabled entrepreneurs to efficiently build a startup by searching for product/market fit rather than blindly trying to execute. In this new model, the Horizon level of innovation is defined by whether the business model is being executed or searched for. Here’s how.

Lean 120
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A New Way to Teach Entrepreneurship – The Lean LaunchPad at Stanford: Class 1

Steve Blank

It was designed to bring together many of the new approaches to building a successful startup – customer development, agile development, business model generation and pivots. Startups are in fact only temporary organizations, organized to search –not execute–for a scalable and repeatable business model.

Lean 298
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Innovation, Change and the Rest of Your Life

Steve Blank

What this means is that the emergence of incubators and super angels have dramatically expanded the sources of seed capital. What we’ve learned is that while companies execute business models, startups search for a business model. Their need to get into high-profile deals has driven late-stage valuations into unicorn territory.

Restful 222