Remove Demand Remove Design Remove Product Development Remove Vertical
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Brand Marketing vs. Product Marketing: What’s the Difference and Which Should You Invest In?

ConversionXL

Product marketing informs strategic positioning and ensures alignment across the company. It partners with sales to close more revenue, informs product teams to deliver better products, and in some cases, co-owns demand generation activities with marketing teams. Lemonade rarely mentions its product on Instagram.

Marketing 110
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30 Entrepreneur Explain How They Came Up With Their Business Name

Hearpreneur

I was required to design the logos for each of the companies. I also inquired with a professor at a university that provided design about accepting the assignment as a practical. Enventys Partners was born when my company Command Partners, a digital marketing firm, vertically merged with Enventys, a product development firm.

Naming 146
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The Customer Development Manifesto: Reasons for the Revolution.

Steve Blank

After 20 years of working in startups, I decided to take a step back and look at the product development model I had been following and see why it usually failed to provide useful guidance in activities outside the building – sales, marketing and business development. So what’s wrong the product development model?

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Why the Future of Tesla May Depend on Knowing What Happened to Billy Durant

Steve Blank

Finally, GM created the notion of perpetual demand within brands by continually obsoleting their own products with new models rolled out every year. By 1931, with the combination of superior financial management and an astute brand and product line strategy, GM had 43% market share to Ford’s 20% – a lead it never relinquished.

Michigan 268
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Find and build recurring revenues.

Berkonomics

Sometimes, products are designed to make all of their profit upon the recurring revenues from supplies or support. We immediately recall the razor and blade analogy to illustrate the point when planning product development and release.

Revenue 79
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The Customer Development Manifesto: The Startup Death Spiral (part.

Steve Blank

Finally, I’ll write about how Eric Ries and the Lean Startup concept provided the equivalent model for product development activities inside the building and neatly integrates customer and agile development. Without the revenue to match its expenses, the company is in now danger of running out of money.

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Vertical Markets 4: Putting it All Together « Steve Blank

Steve Blank

In the last three posts, we drew the relationship of market risk and invention risk with vertical markets and pointed out verticals where customer development would be useful. In contrast to simply executing your business plan, the Customer Development process is built on low-cost and continuous learning and iterating.

Vertical 122