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Pricing determines your business

A Smart Bear: Startups and Marketing for Geeks

Price is not an exercise in maximizing some micro-economic supply/demand curve, slapped post-facto onto the product. Marketing and sales spend is nil, so there has to be a reason it spreads by word of mouth, ideally virally as a natural result of using the product itself. $10/mo simple enough to be self-service).

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Is Your SaaS Go-to-Market Strategy Tsunami-Proof?

ConversionXL

Three out of every four B2B buyers would rather self-educate than learn about a product from a sales representative, according to Forrester. Or would you prefer to go through a lengthy sales process to see if it’s a good fit? Consumers (like us) demand it. The sales-led GtM strategy. They’re here to stay. Tidal Waves.

Marketing 289
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Your B2B Demand Generation Funnel: How to Create One and Mistakes to Avoid

ConversionXL

Sales intelligence platform Cognism cut their lead generation efforts by 90% in 2021. This value-based model bringing all the right customers to their yard is called demand generation. This value-based model bringing all the right customers to their yard is called demand generation. Like SEO, demand generation is a long game.

Demand 124
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Strategy Roundtable For Entrepreneurs: Exciting Companies Lined Up For Microsoft Startup Grant Finals

ReadWriteStart

Freshdesk First, Girish Mathrubootham from Chennai, India, pitched Freshdesk , a SaaS company that provides small and medium businesses with on-demand customer support software that offers multi-channel social support. Freshdesk introduces itself as a kind of Salesforce.com for customer support so to speak.

India 123
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How Technology Can Make Builders More Relevant Now

Austin Startup

Visualization technology is destined to dramatically change and streamline new construction builds by eliminating hours upon hours in the sales cycle and time spent in design centers. That means builders should begin incorporating the technology and building platforms now to meet the client demand that’s growing stronger.

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A dumb American’s perspective on investing in Southeast Asia

Hippoland

Here’s my take on B2B – if you look at the US ecosystem, most of the high flying B2B companies got to their level of growth because of fast sales cycles. These fast sales cycles tend to come from selling to other startups. And that sales cycle can be long. But, for VCs, it’s different.

Asia 48
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A dumb American’s perspective on investing in Southeast Asia

Hippoland

Here’s my take on B2B – if you look at the US ecosystem, most of the high flying B2B companies got to their level of growth because of fast sales cycles. These fast sales cycles tend to come from selling to other startups. And that sales cycle can be long. But, for VCs, it’s different.

Asia 48