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Pricing determines your business

A Smart Bear: Startups and Marketing for Geeks

Price is not an exercise in maximizing some micro-economic supply/demand curve, slapped post-facto onto the product. 100,000/mo means Global 2000 only, large-scale projects that require multiple departments for decision and approval, long sales cycles (9-18 months) which requires massive cash spend to bide your time.

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Your B2B Demand Generation Funnel: How to Create One and Mistakes to Avoid

ConversionXL

This value-based model bringing all the right customers to their yard is called demand generation. In this article, you’ll learn how to build a demand generation funnel that fuels the pipeline, shortens the sale cycle, and generates revenue. Like SEO, demand generation is a long game.

Demand 124
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Strategy Roundtable For Entrepreneurs: Exciting Companies Lined Up For Microsoft Startup Grant Finals

ReadWriteStart

Freshdesk First, Girish Mathrubootham from Chennai, India, pitched Freshdesk , a SaaS company that provides small and medium businesses with on-demand customer support software that offers multi-channel social support. Freshdesk introduces itself as a kind of Salesforce.com for customer support so to speak.

India 123
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Is Your SaaS Go-to-Market Strategy Tsunami-Proof?

ConversionXL

Consumers (like us) demand it. A big downside of the high-touch sales model is that the CAC is out of control, and the sales cycles are extremely long. As you can see in the graph below, high-touch sales is a leading indicator of CAC. A high-touch sales process can balloon customer acquisition costs.

Marketing 289
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SXSW Startups: UbiGro

Austin Startup

We have struggled to keep up with UbiGro film demand, and so we are planning to significantly expand our production capacity this year. There are other soft factors like sales cycle speed, marketing potential, competition, defensibility, and technology readiness level. What are your goals for UbiGro in 2019?

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The SMB Guide To CRM In 2019

YoungUpstarts

Easy does it: The right CRM can work magic, serving as a single platform that can span across the entire breadth of an organization — sharing information and providing value for customer service, sales, product development, management, operations and more. Time to Act With Analytics.

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A dumb American’s perspective on investing in Southeast Asia

Hippoland

Here’s my take on B2B – if you look at the US ecosystem, most of the high flying B2B companies got to their level of growth because of fast sales cycles. These fast sales cycles tend to come from selling to other startups. And that sales cycle can be long. But, for VCs, it’s different.

Asia 48