ConversionXL
NOVEMBER 3, 2016
Some of the same underlying principles apply, but because of the inherent differences in buying decisions and sales cycles, pulling B2C optimization practices straight from the book might be a bad idea. There are a few things that make optimizing for B2B a different beast: The sales cycle is usually longer.
ConversionXL
APRIL 28, 2020
Choose the model that aligns best with your business: How complex is your marketing and sales operation? How long is your sales process? It helps to have a strong marketing operations or sales ops person help you figure this out if you’re not well-versed. Align with your sales team’s view of deal creation.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Both Sides of the Table
OCTOBER 19, 2009
The first attention we started getting was after we launched the company publicly at Demo on September 25th of this year. A number of VC’s stopped by our booth or watched our demo on the DEMO website and we had about 5 proactive inquiries. The first VC I met with came from attending DEMO. After Office 2.0
View from Seed
MARCH 3, 2015
Yes, customers are you number one goal, but marketing-wise, you need specific, attainable goals, whether it’s leads or more demos or free trials or press hits. When do you start to double-down or evolve the playbook into a way of operating? EM: My rule of thumb is to look at the length of the sales cycle.
David Teten
JUNE 6, 2011
My rough notes follow: Mike Dubno , CIO, Global Markets and Research Technology & Operations, Bank of America. Planning demo day July 22, and a Big Data day in the fall. FRIED: Non-structured operations on data are as least as powerful as structured operations. 2-18 month sales cycle. Maria Gotsch.
Duct Tape Marketing
NOVEMBER 17, 2022
I was in sales and marketing, and Andrea was in operations and dementia care. And we just kind of rose through the ranks with some of the largest senior living operators, publicly traded companies in regional divisional, and then national VP positions. And I think that's really the compelling part. We just need occupancy.
Women Entrepreneurs Can
SEPTEMBER 15, 2022
Offer Free Trials and Demos. Because SaaS is an intangible product, free trials and demos can be an invaluable way to boost sales numbers. Offering a SaaS product without any type of demo or free trial is a bit like selling a car without allowing prospective drivers the option of a test drive. . About the Author.
Expert insights. Personalized for you.
48 
Let's personalize your content