ConversionXL

SEPTEMBER 20, 2016

Apart from basic usability fixes, aligning your messaging and design with your users’ motivations is a good bet. Empathic design is one such technique, an underutilized facet of qualitative research. What is Empathic Design? What you’re looking for are the implicit reasons people use your product.

Design 48

Design Distribution Framework Naming 48

The Equity Kicker

JANUARY 10, 2020

So where we used to talk about Eric Ries’ concept of Minimum Viable Products, we now talk about Minimum Lovable Products: consumers have got to love a product enough to move away from their current alternative. And what are the metrics for customer love? We have a studio team – developers, designers etc.

Partner 68

Partner Early Stage Portfolio Metrics 68

Startup Lessons Learned

APRIL 18, 2010

Lean, when used in the context of lean startup, refers to a process of building companies and products using lean manufacturing principles applied to innovation. That process involves rapid hypothesis testing, validated learning about customers , and a disciplined approach to product development.

Lean 167

Lean San Francisco Continuous Deployment Startup 167

Up and Running

MAY 23, 2016

Another great way to test your idea is to create a minimum viable product, or MVP. This is the simplest version of your product minus the frills and frosting. It’s a particularly popular strategy in the world of product development and is used to quickly and quantitatively test a product or a product feature.

Software Review 74

Software Review Software Delaware Forecast 74

abovethecrowd.com

OCTOBER 1, 2013

Over 13 years ago, in March of 2000, I wrote a blog post titled “ The Most Powerful Internet Metric of All. ” The key thesis was this: if an Internet company could obsess about only one metric, it should be conversion. As such, it is time to pound the table again – conversion is by far the most powerful Internet metric of all.

Metrics 93

Metrics Conversion Internet Acquisition 93

Steve Blank

SEPTEMBER 10, 2009

In future posts I’ll describe how Eric Ries and the Lean Startup concept provided the equivalent model for product development activities inside the building and neatly integrates customer and agile development. Market Type also affects the market size as well as how you launch the product into the market. End result?

Customer Development 203

Customer Development Developer Customer Silicon Valley 203

Up and Running

SEPTEMBER 24, 2020

Optimize product development and marketing process. Understand how to monetize a product based on actual user needs. It is a good way to justify market demand for a product and then get support from investors or partners. The practice of building a minimum viable product is a long-standing one on the tech market.

San Francisco 106

San Francisco Audience SMS Demand 106

Startup Lessons Learned

SEPTEMBER 27, 2010

One of the sayings I hear from talented managers in product development is, “good enough never is.&# And, most importantly, it helps team members develop the courage to stand up for these values in stressful situations. This is precisely the dilemma that the doctrine of minimum viable product is designed to solve.

San Francisco 167

San Francisco Lean Continuous Deployment Software Review 167

Startup Lessons Learned

JANUARY 27, 2009

What differentiates this model from "free serves paid" is that the free users dont need to consciously do anything special to be valuable. We're keeping ourselves free for the community that has helped us build our product; premium vs basic seems wrong to us. October 8, 2009 3:30 AM Anton Zolotov said.

San Francisco 148

San Francisco Lean Continuous Deployment DC 148

ConversionXL

FEBRUARY 9, 2016

. “Growth hackers have a passion for tracking and moving a metric. Without metrics or data, a growth hacker can feel out of place and uncomfortably exposed. This strong bias towards data drives a growth hacker away from vanity metrics towards metrics that will make or break the business.” ” Creativity.

Retention 48

Retention Metrics Acquisition Conversion 48

Startup Lessons Learned

FEBRUARY 11, 2009

Many products derive all of their value from this utility, online as well as off: generic drugs are pretty similar to a number of non-epic consumables in your average MMOG. Perceived value - This is the extra value a customer perceives as a result of good marketing, product design, product quality, or exception product/market fit.

San Francisco 102

San Francisco Continuous Deployment Lean DC 102

Startup Lessons Learned

MAY 1, 2009

Heres the working definition Ive started using: A startup is a human institution designed to deliver a new product or service under conditions of extreme uncertainty. LIKED: Y startups fail, cont deployment vs waterfall vs agile, small batches & learn fr biz metrics #leanstartup As concise a summary as Ive ever seen.

Lean 60

Lean San Francisco Startup Continuous Deployment 60

Startup Lessons Learned

AUGUST 1, 2009

Apple has a track record of creating lots of interesting enabling infrastructure, like Quicktime and Bonjour, which sometimes become key to their products and othertimes not. My guess is they have lots of people constantly working on interesting new tools for their designers to play with. Will start to pay attention. Great post Eric.

San Francisco 166

San Francisco Lean Continuous Deployment DC 166

Startup Lessons Learned

JUNE 22, 2009

Leading up to a pivot, each cycle, despite our best efforts, the metrics werent good enough. Excellent analysis of "evolution vs. re-volution" and differentiation of team roles. I was stuck between a rock and a hard place. We didnt believe the problem was that we werent trying hard enough. It was painful. Great post Eric.

San Francisco 167

San Francisco Lean Continuous Deployment Agile 167

ConversionXL

DECEMBER 11, 2018

Yet despite some major fails, marketing continues to be the differentiator that sets a brand apart within a crowded market. Recently, I designed a strategic marketing campaign for a company called Help Scout —a helpdesk software tool. Those sessions also reinforced another key component of the campaign: a design-led approach.

Campaign 134

Campaign Marketing Design Differentiation 134

betashop.com

OCTOBER 8, 2012

I firmly believe that in this age where the product development life-cycle is so short and user feedback comes so quickly, you will know within a year whether you are focusing on a worthwhile one thing. Likewise, not a single designer gets approved to sell on Fab without Bradford’s input, review, and approval. Less is more.

Technical Review 108

Technical Review Technology Software Review Valuation 108

Startup Lessons Learned

OCTOBER 11, 2008

Some products, like Habbo Hotel or World of Warcraft, employ professional artists and designers to create compelling virtual goods that players want to buy. Others, like IMVU or Second Life, rely almost exclusively on third-party developers to create goods. User-generated content (UGC) or first-party content?

San Francisco 68

San Francisco Lean Continuous Deployment DC 68

ConversionXL

MARCH 28, 2019

Product Hunt is a community-based website that allows makers and marketers to launch their products or services and get in touch with their first real users. The community can jump start products through votes and (honest) reviews, which are essential in the early stages of campaigns. Your product is not going to be perfect.

Campaign 127

Campaign Product Technical Review Social Media 127

ConversionXL

APRIL 3, 2019

Vanguard decided that focusing on customer experience would help them differentiate from their competitors: Set up experimentation around customizing and personalizing the customer experience. Brian Cugelman: “Consumer Psychology, Dopamine, and Conversion Design”. Try out different tactics, tools, offers, and designs.

Artificial Inteligence 114

Artificial Inteligence Technical Review Metrics SEO 114