Startup Professionals Musings
DECEMBER 29, 2021
I’m often surprised when you as an aspiring entrepreneur, looking for investors, tell me your solution is so innovative that you don’t have to worry about differentiating it from competitors, and customers will flock to it without a real marketing campaign. Personalization is the ultimate differentiation.
Startup Professionals Musings
JULY 23, 2021
Yet every change can cause brand dilution or competition you don’t need. In this age of the Internet and global communication, it is virtually impossible to isolate individual subcultures, and market your brand uniquely to each. Differentiate your brand based on a higher cause. Evaluate the brand impact of proposed market moves.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
View from Seed
AUGUST 17, 2021
You’ll never have the staying power to commit when things get tough or to get really good and build real differentiation if you just keep jumping to the next new thing. at exit due to dilution. It creates dilution, and investing in these rounds increases your effective post-money. in a mid stage round at a $100M post.
View from Seed
AUGUST 17, 2021
You’ll never have the staying power to commit when things get tough or to get really good and build real differentiation if you just keep jumping to the next new thing. at exit due to dilution. It creates dilution, and investing in these rounds increases your effective post-money. in a mid stage round at a $100M post.
View from Seed
AUGUST 17, 2021
You’ll never have the staying power to commit when things get tough or to get really good and build real differentiation if you just keep jumping to the next new thing. at exit due to dilution. It creates dilution, and investing in these rounds increases your effective post-money. in a mid stage round at a $100M post.
Both Sides of the Table
FEBRUARY 17, 2011
If you are able to raise money from credible sources at a reasonable dilution percentage then I personally favor getting the round done now and building your business. How much dilution am I going to have to take now? So if you can take 27% dilution for $1.5 25% dilution). But this is the exception, not the rule.
The Equity Kicker
MARCH 17, 2015
Transparency provided by the internet makes this true at all stages, but it’s especially true at the earliest stages where capital requirements have declined precipitously. If you need less money there are more people you can get it from. The opportunity for investors is to help fill the gaps.
Expert insights. Personalized for you.
336 
Let's personalize your content