Up and Running

AUGUST 19, 2016

Most people simply type out their product name, usually in an effort to follow what they think is working, because so many other businesses are doing it. Include these keywords into your page title, along with your product name. There are two different types, and the names don’t really explain what they do. Call to action.

PPC 60

PPC Campaign Sales Search 60

A Smart Bear: Startups and Marketing for Geeks

OCTOBER 24, 2011

How to differentiate yourself in a crowded market (and when perhaps you shouldn’t try). You’re going to tell Jason and Bob just the name of your URL, nothing else, and see if Jason can figure out what it is. It helps you manage, at first a checking account, is where the name came from, through text messaging.

Cofounder 208

Cofounder Technical Review Software Review Differentiation 208

Reid Hoffman

SEPTEMBER 8, 2020

Businesses start from scratch with invention, but simply adding on to that foundation with invention alone ultimately results in failure: whether by inability to adapt to changes in the market, competition, or technological foundations, to a potentially unfocused Frankenstein’s monster of mis-matched elements. SO WHAT IS A PIVOT ANYWAY?

Startup 36

Startup Silicon Valley Business Model Mobile 36

Mike Michalowicz

FEBRUARY 11, 2013

Every time you post with your business ID, your business name (and web page link) you’re putting yourself out there in front of potential customers. Get a Twitter account in your business name. Look for decision makers with events that are a match for your product or service. It’s a great way to get open honest market research.

Small Business 167

Small Business Marketing PR Social Media 167

Duct Tape Marketing

SEPTEMBER 26, 2018

A lot of people who are good at word of mouth are kind of good at it on accident, so we’re very specific and there’s a whole framework in this book; a six step process that any business can use to develop a talk trigger, a differentiator that creates word of mouth. They have a differentiator that creates conversation.

Montana 56

Montana Viral Sacramento Differentiation 56

Occam's Razor

FEBRUARY 3, 2014

Some have experimented with virality ( Pepsi Test Drive or Dove Beauty , etc.), Put the company name on the stadium? Have the colors and branding match your corporate identity. but commitment to uniqueness is inconsistent. They do TV? Newspapers? Billboards? Well, they are ready for YouTube! Give it a beautiful skin.

Analytics 149

Analytics Marketing Audience Channel 149

mashable.com

OCTOBER 11, 2011

” Be sure to differentiate your company from ones that the journalist has already covered, however. If your company or someone within your company matches a journalist request, respond by clearly explaining how you could add value to the story. viral video. Don’t always try to land the company or CEO profile.

PR 103

PR Startup Social Media Technical Review 103

abovethecrowd.com

JUNE 2, 2021

Paypal famously offered customers $5 to invite a friend, who would then also get $5 as part of a highly successful viral marketing campaign (they actually started at $20, and then reduced it to $10 and then ended at $5). Investment banks simply do not match supply and demand. You guessed it — straight up free money.

IPO 82

IPO Customer Matching Silicon Valley 82

Duct Tape Marketing

JANUARY 31, 2018

So at the end of the day, it’s about embracing your uniqueness, your differentiating factors, and then understanding that being different actually is a far easier way to be remembered in any crowded niche than just simply being better than your competitors. Put a forum on your website and do it that way. ” Bop, bop, bop, bop, bop.

Email 43

Email Community San Diego Kansas City 43