Version One Ventures
SEPTEMBER 17, 2013
How do we differentiate between B2B start-ups that sell to many vs. sell to a few? These acts can often be start of a viral growth curve in the enterprise. Enterprise products that present a high-value daily utility for the people involved can have a high virality potential. Sell to few”: Traditional enterprise sales.
Version One Ventures
SEPTEMBER 19, 2012
Your business has a high viral co-efficient (or perhaps even a network effect) that lets you amass users cheaply without worrying too much about the monetization per user or spending money on paid acquisition. High LTV can usually be found in transactional or subscription businesses.
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ConversionXL
OCTOBER 4, 2022
Perform a competitive analysis to determine how you’ll differentiate. To stand out, learn what competitors are doing so you can effectively differentiate. Choose value propositions based on differentiation. Every improvement that you make to retention also improves all of these other things — virality, LTV, payback period.
Hippoland
MARCH 19, 2017
One of the biggest components of this is differentiating your product / your company from others. Differentiation is very difficult — there are so many entrepreneurs who are doing something similar to you and also so many alternatives that achieve the same results as your product / solution. This, in itself, may be a small number.
Both Sides of the Table
FEBRUARY 12, 2017
But I knew I had to look for investments in “software meets X (often known as Vertical Software solutions)” rather than necessarily horizontal enterprise software applications. I asked Jonah in my interview how he became this viral guru. An obvious vector for me would be software for the media industry.
A Smart Bear: Startups and Marketing for Geeks
OCTOBER 24, 2011
How to differentiate yourself in a crowded market (and when perhaps you shouldn’t try). Do you feel like the more users you have it helps accelerate, is there some kind of, maybe not necessarily viral, but that people just tell their friends at all. How to move from a free to a paid product without losing all your users.
ConversionXL
OCTOBER 14, 2021
You work tirelessly to understand your customer, market, and competition so you can differentiate. This partnership would leverage both audiences and the rapidly growing awareness of the vertical. Brand tracking is how you measure if those efforts are paying off. Brand consideration. Think of brand tracking like stock investment.
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