Your B2B Demand Generation Funnel: How to Create One and Mistakes to Avoid
ConversionXL
MAY 27, 2022
Like SEO, demand generation is a long game. In today’s market ( 8,000 martech products alone ), it’s easier to attract the right customer with material they value than it is to chase down and convert a prospect who isn’t ready to buy. You’ve completed customer research for your product development and positioning strategy.
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