YoungUpstarts

AUGUST 3, 2020

In the economy which is driven by consumer demand, business leaders can dig their own grave by laying off workers, as in laying off employees, means weakening the purchasing power of the consumers. So even if we see the whole pandemic from the economic lens, it would not be wise for the businesses to lay off employees on such a large scale.

Leadership 189

Leadership Technical Review Java Software Review 189

Rembrandt Communications

DECEMBER 1, 2021

PR is your secret weapon to bring top talent to you! PR is your hiring secret! For example, when working with you, how will employees: • Make a difference in their local community and beyond? Repeat this process and PR becomes your secret weapon in the hiring process! Things may look grim, but they don’t need to!

Public Relations 130

Public Relations Hiring PR Technical Review 130

Rembrandt Communications

APRIL 1, 2024

Fresh Ideas And More Spring Sales Await… Spring is here, and it’s time for picnics, hiking, boating, sporting events, concerts, amusement parks, and other fun activities with family and friends. You can’t go anywhere because you are worried about your current sales levels and your business success … Or can you?

Sales 130

Sales Employee Hiring Audience 130

Rembrandt Communications

AUGUST 28, 2018

As we celebrate summer’s end and back-to-school, it’s time to dive into holiday marketing and think about small business PR ideas. 5 Small Business PR Ideas to Help You Boost Sales By Year-End. What are your employees doing when they are away from the office? Do you want more small business PR ideas? That’s right!

PR 100

PR Small Business Sales Public Relations 100

Rembrandt Communications

DECEMBER 6, 2018

As we celebrate summer’s end and back-to-school, it’s time to dive into holiday marketing and think about small business PR ideas. Here are… 5 Small Business PR Ideas to Help You Boost Sales By Year-End 1. What are your employees doing when they are away from the office? That’s right! Collect Unique Stories. Be creative.

PR 100

PR Small Business Sales Campaign 100

YoungUpstarts

MAY 4, 2020

An online PR distribution service is beneficial for startups because the process of sending press releases is automated, saving the organization time, effort, and money. Interested investors, as well as potential customers and employees, can glean a wealth of information from the press releases officially issued by the company.

Social Media 147

Social Media Startup Distribution Public Relations 147

YoungUpstarts

MARCH 30, 2018

I’ve seen a small retail store triple its business in under 18 months, reaching annual sales goals by Q2 and doubling up on staff with one media introduction. Drive sales. It drives traffic, and, if your website is successful in making an emotional connection with customers, it assists in driving sales. And it’s everything.

PR 180

PR Public Relations Widget Startup 180

ConversionXL

NOVEMBER 5, 2020

And so, the concept for a digital PR service was born. Using my existing skills and resources (including an old domain name), I tested a productized digital PR offer. I put together a one-page website, a list of 100 people to reach out to, and a cold email script that would make seasoned sales professionals cringe.

PR 120

PR B2B Lean Audience 120

Both Sides of the Table

OCTOBER 26, 2014

Yesterday I wrote a post about The Silent Benefits of PR in which I pointed out that most young companies I encounter don’t fully grasp the benefits of PR because they are less measurable than product milestones or customer acquisition analyses (like CAC/LTV). When to start PR? It’s a continual process.

PR 319

PR Venture Capital Hiring Seed Capital 319

Hearpreneur

JUNE 9, 2023

In a recession, some businesses may lay off talented employees. When the unexpected happens we can maintain business as usual and don’t have to turn off key functions like marketing and PR. However, one area that businesses cannot afford to divest from is their own employees. Thanks to Todd Stearn, The Money Manual ! #9-

Entrepreneur 124

Entrepreneur North America Employee Retention 124

Both Sides of the Table

APRIL 26, 2016

= profitable and companies like Amazon who chose to focus on growth > profitability were not losing money on each book sale (ie they were gross margin positive). But often this doesn’t tell the whole story because often companies are also spending money on PR and other marketing activities in order to support the sales process.

Metrics 150

Metrics Cost Acquisition Startup 150

Rembrandt Communications

JUNE 1, 2022

Your new employees quit after just a few days. If you can get the right message out to the right audience at just the right time, you can steal customers from the competition, enjoy free media attention (and the third-party credibility that comes with it), win top talent, and more… without losing money, employees or sleep!

Public Relations 245

Public Relations PR Social Media Audience 245

Both Sides of the Table

FEBRUARY 6, 2013

My rationale is simple: everything goes wrong and only great teams can respond to competitors, markets, funding environments, staff departures, PR disasters and the like. Your first sales people should be consultative sellers who can fuel evangelical sales. Final startup grind from msuster. figure out roles. identify gaps.

Cofounder 388

Cofounder Early Stage Startup Silicon Valley 388

The Startup Magazine

FEBRUARY 10, 2021

For instance, it can help you see what advertising and PR techniques you can apply to shine in your niche. Hire Diverse Employees. Having a large number of employees does little but boost the ego. To grow your business successfully, you need the right kind of employees. Create a Loyalty Program. It is worth the effort.

Social Media 157

Social Media SEO Programming Technical Review 157

Version One Ventures

MAY 23, 2019

Unlike “traditional” departments such as Engineering, Product, Sales, Marketing, BD, Customer Support/Success, People is a relatively new leadership function. Reviewed performance of BDRs and Sales. Employee referrals were the lowest performing at 12 months, the highest at 3 months. Did they show up at the employee event?

Part-Time VPE 135

Part-Time VPE Software Review Salary Non-Compete 135

Rembrandt Communications

DECEMBER 6, 2018

When you think of small business PR, you probably think about distributing a press release. How to Engage People with your Small Business PR Press Release. Did one of your employees do something interesting relative to your news? Don’t Waste This Small Business PR Opportunity! Here is a quick checklist to consider….

PR 113

PR Audience Small Business B2B 113

Rembrandt Communications

OCTOBER 8, 2018

This can mean thousands of dollars in new sales and set you apart from the competition… but only if you are prepared to give a great interview. Your employees should know that they are responsible for dressing accordingly and keeping their work space clean and free of negative paraphernalia. What kind of impression would they have?

B2B 100

B2B Media Technical Review PR 100

Rembrandt Communications

SEPTEMBER 7, 2018

When you think of small business PR, you probably think about distributing a press release. How to Engage People with your Small Business PR Press Release. Did one of your employees do something interesting relative to your news? Don’t Waste This Small Business PR Opportunity! Here is a quick checklist to consider….

PR 100

PR Audience Small Business B2B 100

Both Sides of the Table

JULY 1, 2010

I never built a Google-sized business but I did build an organization from scratch that grew to 120 employees in 5 countries before we sold it. As your organization grows and you hire senior staff where you are no longer managing every employee directly the issue of how to manage people that are not your “direct&# reports arises.

CTO Hire 308

CTO Hire Management Technical Review Part-Time VPE 308

YoungUpstarts

MAY 13, 2020

Public Relations (PR) involves efforts to raise the profile of your company, manage your reputation, and build relationships with key people or organizations to attract customers and increase sales. In this post, you’ll find out the importance of including PR in your business plan. Anchor Your Sales And Marketing Efforts.

Public Relations 235

Public Relations Business Plan PR Distribution 235

Women Entrepreneurs Can

OCTOBER 12, 2021

It’s critical to know how to recover from a PR catastrophe if you don’t want your company to suffer too much when issues arise with and around your customers and goods. Preventing harm to others or other issues from occurring by halting production, suspending work, or placing any employees engaged on leave if required. Compensate.

PR 59

PR Reputation Advertising Employee 59

Rembrandt Communications

DECEMBER 6, 2018

When you think of small business PR, you probably think about distributing a press release. Here is a quick checklist to consider… How to Engage People with your Small Business PR Press Release 1. For example… Did one of your employees do something interesting relative to your news?

PR 100

PR Audience Small Business B2B 100

Hearpreneur

DECEMBER 23, 2020

I am looking to reopen offices in a smaller capacity when it is safe to do so and when my employees are comfortable with returning. I am listening to my employees and asking for their opinions on how to implement positive changes to make significant improvements to our future work environment. Thanks to James Bullard, Sound Fro ! #7-

Entrepreneur 126

Entrepreneur Technical Review Software Review Employee 126

This is going to be BIG.

FEBRUARY 12, 2014

They''re building up their PR plans to make the financing announcements part of a larger story arc. Announcing your funding without a larger PR plan is the equivilant to George Costanza saying "I love you" to his date and not getting it returned--"that''s a pretty big matzo ball" to leave hanging out there. What makes a great employee?

PR 160

PR Venture Capital Startup Curation 160

David Teten

JULY 12, 2013

Are you trying to build buzz, but don’t have the cash to launch a full-fledged PR campaign? I emphasize that the best PR you can build is through satisfied customers with high Net Promoter scores. In other words, you should focus first on a great product/service, and only after you’ve achieved that worry about PR.

PR 114

PR Public Relations Startup Technical Review 114

David Teten

JULY 12, 2012

For startup companies trying to build buzz around their brand, but without the capital to launch a full-fledged PR campaign, there are a lot of ways to hack the PR game. To begin with, the best PR you can build is through satisfied customers with high Net Promoter scores. x% of sales made today will be donated to __).

Venture Capital 122

Venture Capital PR Technical Review Startup 122

Hearpreneur

SEPTEMBER 16, 2020

He had the good fortune to be an early employee at Facebook. So they solved it by each department manager, the sales manager, and the owner running their own schedule and telling the junior employees what to do. Conant joined the team in 2001, just as sales were declining for the company and its market value was decreasing.

Entrepreneur 107

Entrepreneur China Incubator Philippines 107

Hearpreneur

JULY 3, 2020

During lockdown, there are a lot of people who enjoy not having to face commuting to work, not facing a boss everyday and possibly mingling with other employees they don’t get along with. Data has traditionally been used only for tracking sales, invoices, financials, inventory, etc. Thanks to Raj Dosanjh, RentRound.com ! #5-Leveraging

Technical Review 143

Technical Review Entrepreneur Software Review Artificial Inteligence 143

ConversionXL

FEBRUARY 3, 2022

The goal of market penetration is to leverage new tactics to increase product sales , including existing customers and new customers within existing markets. Growth marketers can penetrate a new market by running experiments like : Sales and promotions. Market penetration. Revisiting pricing strategy. Customer experience improvements.

Marketing 115

Marketing Framework Metrics Channel 115

Both Sides of the Table

AUGUST 28, 2009

Our sales forecasts were revised downward – many times. And I made a version of this company-wide speech to our employees: “Look. If you don’t address it they’re minds are shaped by competitor PR. Don’t underestimate the impact of good PR on your competitors. But still we made progress.

PR 331

PR Software Review Ireland Germany 331

Mike Michalowicz

FEBRUARY 11, 2013

While it’s important to keep up traditional communication and PR, business owners should also be extending their relationships through online forums – website, blogs, and social networks. Use food to generate PR for your event too — one company I know of sent S’more’s kits to local TV newsrooms to help promote a camper and RV show.

Small Business 167

Small Business Marketing PR Social Media 167

ReadWriteStart

NOVEMBER 30, 2021

Create a spreadsheet: Include all your current and anticipated operational costs, like professional fees, content outsourcing, sales, tax, and web hosting. Create ten new sales-focused blogs in four months. In many startups, employees wear several hats to make sure everything gets done.

Developer 159

Developer Marketing Social Media Startup 159

Steve Blank

APRIL 30, 2009

SuperMac sold our graphic boards for the Macintosh through multiple distribution channels: direct sales to major accounts, national chains, independent rep firms, etc. But the computer retail channel was a large part of our sales. Oh yes, and retail sales doubled with the new product packaging.

Sales 120

Sales Silicon Valley RSS Las Vegas 120

ConversionXL

JUNE 25, 2021

Growth: A sharp increase in users and sales. Here, your focus should be to earn new sales from fence-sitters and consider new revenue streams. Step 1: Create pre-launch documentation that refines your messaging and builds employee buy-in. Maturity: The height of your product’s adoption and profitability.

Product 96

Product Social Media Audience Software Review 96

Steve Blank

APRIL 9, 2009

Department Mission Statements – What am I Supposed to Do Today It wasn’t that we somehow had inherited dumb employees. To do that we will create end-user demand and drive it into the sales channel, educate the channel and customers about why our products are superior, and help Engineering understand customer needs and desires.

Silicon Valley 269

Silicon Valley Technical Review RSS PR 269

ConversionXL

MARCH 19, 2020

It can also keep your employees employed or help you retain your job—a modicum of security in uncertain times. These companies tend to over rely on reducing the number of employees. An article on growth and marketing in the middle of a crisis—the current one or any other—can seem tone deaf. But nothing gets better if we stand still.

Marketing 121

Marketing Campaign Non-Compete Lean 121

ConversionXL

JANUARY 18, 2022

If you spam the non-buyers with sales CTAs, you’ll only annoy them. Focus on creating a culture that makes your employees proud to be stewards of your brand. Harnessing employee advocacy helps to build up the authority and awareness of your brand , while also building your employees’ personal brands.

Marketing 109

Marketing Social Media Non-Compete Audience 109