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Ardent War Story 5: The Best Marketers Are Engineers

Steve Blank

Building an Advisory Board In my travels outside the building I kept my eyes out for articulate and visionary scientists and engineers who had expertise we lacked, and were willing to help in an advisory capacity. Context here.) I set up an advisory board as a vehicle to get these industry experts engaged with the company and product.

Engineer 218
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Build Predictable Startup Models by Forming an Agency

ReadWriteStart

Over time, this revenue reduces the dependency on outside venture capital sources. For example, Lean Startup offers many benefits to emerging organizations, especially considering its focus on crafting a minimum viable product (MVP). Today’s Talented Engineers & Designers Need Top-Shelf Tools of the Trade.

Incubator 188
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Vertical Markets 2: Customer/Market Risk versus Invention Risk.

Steve Blank

Steve,&# he said, “you’re missing the most interesting part of vertical markets. be prepared to be the most lean business in the sector (which is only possible where economy of scale does not create huge entry barriers). In particular, you will likely have to do without venture funding becuase it is costly.

Vertical 159
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Touching the Hot Stove – Experiential versus Theoretical Learning.

Steve Blank

Since I wasn’t an engineer, my contribution was around the team-building and fund raising. Customer Development/Lean Startups In hindsight startups and the venture capital community left out the most important first step any startup ought to be doing – hypothesis testing in front of customers- from day one.

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Generative AI: Incumbents vs. Upstarts

VC Cafe

More and more, established companies are leaning into generative AI by either adding generative AI features to their existing suite of tools or partnering with AI companies (mostly OpenAI or the open source HuggingFace) to launch entirely new products. There’s an interesting thing happening in the generative AI world.

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Out of the Ashes - Something Isn't Quite Right

Steve Blank

I was consulting for the two venture capital firms who between them put $12 million into my last failed startup. (My I began to gain an appreciation of how world-class venture capitalists develop pattern recognition for these common types of problems. My mother kept asking if they were going to make me pay the money back.

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The Customer Development Manifesto: Reasons for the Revolution.

Steve Blank

Yet startup companies have traditionally used this model to manage and pace not only engineering but also non-engineering activities. The flaw in this thinking is that “first customer ship&# is simply the date when engineering thinks they “finished” the 1.0 Product Development Diagram 1. release of the product.