Engineer Metrics Naming Product Name 
Steve Blank
MARCH 15, 2017
The other departments gave the same type of logistical answers; the product-marketing department, for example, said their job was to get the product specs from engineering and write data sheets. Value price our products to achieve our revenue and margin goals (create high-value). Drive that demand into our sales channels.
Occam's Razor
OCTOBER 21, 2013
As an analyst, I was upset that this change would hurt my ability to analyze the effectiveness of my beloved search engine optimization (SEO) efforts – which are really all about finding the right users using optimal content strategies. We are headed towards having zero referring keywords from Google and, perhaps, other search engines.
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Steve Blank
APRIL 9, 2009
To do that we will create end-user demand and drive it into the sales channel, educate the channel and customers about why our products are superior, and help Engineering understand customer needs and desires. And the results weren’t the traditional PR metrics of number of articles or inches of ink. Two paragraphs, Five bullets.
ConversionXL
JULY 29, 2020
Anyone who’s been in SEO for a while will tell you that understanding the core goal of a search engine is critical to a sustainable SEO strategy. But their use shouldn’t come at the expense of aligning your site to what search engines want to reward. They’re the primary way that search engines match user needs to web content.
ConversionXL
SEPTEMBER 20, 2016
You then give them a Limbic Map® and ask them: When you are shopping for [Product Name], pick the top 3 words that BEST describe what you associate with the product. All you do is change one word here: Considering your experience with [brand name], what words do you MOST associate with [brand name]?
Occam's Razor
JULY 22, 2013
Then there is Agile for engineering. My solution to these problems was to create a simple framework we can use to put our customers first, evaluate our marketing programs, and right-align our view of success (metrics). I believe it has to do with choosing the wrong success metrics. And really the list is too long.
Duct Tape Marketing
JUNE 8, 2017
Click Through Rate often abbreviated as CTR is a metric that measures the number of clicks received on your ads per number of impressions. Using trademarks or registered symbols in the headline will help you to stand apart from your competitors in the Search Engine Result Page. CTR=Clicks/Impressions×100.
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