Hiring Lean PR Silicon Valley 
Steve Blank
SEPTEMBER 5, 2018
He just hired Meg Whitman. It’s the antithesis of the Lean Startup. Startups wrote business plans, generated expansive 5-year forecasts and executed (hired, spent and built) to the plan. Startups with huge burn rates – building leases, staff, PR and advertising – ran out of money. The Rise of the Lean Startup.
Both Sides of the Table
APRIL 19, 2011
He tells the story of how he was out of cash, stressed out, nobody in LA or Silicon Valley would give him money, he had finally found an investor in Minneapolis but his venture bank was going to shut him down for breaking a “covenant&# in their agreement by not having enough cash in the bank.
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Steve Blank
APRIL 9, 2009
We will accomplish this through demand-creation activities (advertising, PR, tradeshows, seminars, web sites, etc.), We hired union laborers to do that. The same was true for PR. And the results weren’t the traditional PR metrics of number of articles or inches of ink. I couldn’t care less about those.
ReadWriteStart
NOVEMBER 18, 2019
Image is the bedrock part of the “fake it till you make it” culture that animates most of Silicon Valley today. Here are four critical challenges of tech startup PR. To have the correct image in technology means businesses must have a thorough understanding of the field of public relations (PR).
Steve Blank
APRIL 2, 2009
Now as VP of Marketing, I could have sat back and let my PR agency handle the press. Theoretically, that’s why I hired them. The head of the PR agency agreed that we would work together as a team. The Potrero benchmark strategy was one component of this creating end user demand through PR.) To Order Outside of the U.S.
Steve Blank
APRIL 30, 2009
Luckily (or maybe because we were in Silicon Valley where there was a domain expert for everything) there was a very smart consultant in the retail computer space, Seymour Merrin, who preached about the importance of packaging. Or by a VP of Marketing who talks “branding&# , SEO/SEM, PR agency, etc. Now In Print!
Steve Blank
MAY 22, 2009
While one could argue that a trade show is just another demand creation activity akin to advertising or PR, trade shows are the closest eyeball-to-eyeball contact you’re company is going to have with customers, competitors and partners. Steve Blanks 30 years of Silicon Valley startup advice. Physical booth: What worked?
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