Remove Lean Remove PR Remove Product Development Remove Revenue
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Is the Lean Startup Dead?

Steve Blank

It’s the antithesis of the Lean Startup. Tech IPO prices exploded and subsequent trading prices rose to dizzying heights as the stock prices became disconnected from the traditional metrics of revenue and profits. Startups with huge burn rates – building leases, staff, PR and advertising – ran out of money. IPOs dried up.

Lean 335
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The Expert Guide to Creating a Marketing Growth Strategy

ConversionXL

In this article, you’ll learn how to build a marketing growth strategy to increase your market penetration, market share, and revenue. This philosophy comes from The Lean Startup methodology , which relies on testing hypotheses to better understand your customers’ pain points and goals. Product development. New channels.

Marketing 115
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Minimum Viable Team

This is going to be BIG.

Let’s start out with the basic functions of a tech company: 1) Engineering 2) Marketing 3) Sales 4) Business development 5) PR 6) Design 7) Product Management 8) HR 9) Operations 10) Finance Ok, that's just overwhelming. If you think about it, these things are all of the goals of another function on the list--PR.

PR 160
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Lessons Learned: The three drivers of growth for your business.

Startup Lessons Learned

is an elegant way to model any service-oriented business: Acquisition Activation Retention Referral Revenue We used a very similar scheme at IMVU, although we werent lucky enough to have started with this framework, and so had to derive a lot of it ourselves via trial and error. The Lean Startup Intensive is tomorrow at Web 2.0.

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Learning is better than optimization (the local maximum problem)

Startup Lessons Learned

Lessons Learned by Eric Ries Wednesday, April 7, 2010 Learning is better than optimization (the local maximum problem) Lean startups don’t optimize. In fact, the curse of product development is that sometimes small things make a huge difference and sometimes huge things make no difference. That’s the local maximum.

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The Ultimate Guide to Starting a Software Company

Up and Running

In fact, SaaS industry revenue is projected to grow from $49 billion in 2015 to $67 billion in 2018, a compound annual growth rate of approximately eight percent. Step 1: Start with a lean plan. At this stage, simply list your primary revenue streams and your key expenses. Subscription Business Trends and Predictions for 2016.

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Lessons Learned: What is customer development?

Startup Lessons Learned

When we build products, we use a methodology. But too often when its time to think about customers, marketing, positioning, or PR, we delegate it to "marketroids" or "suits." We know some products succeed and others fail, but the reasons are complex and the unpredictable. This is a common mistake.