Gust
DECEMBER 22, 2011
Tech startups are at the other extreme. Second in importance only to talented people, IP in all its forms is the key asset comprising most of the value of any tech startup. In the Internet era, trademarks and domain names are closely interrelated, and both can be or become extremely valuable. Instagram is a textbook example.)
Software By Rob
OCTOBER 29, 2009
Product naming is hard. Too many factors come into play when looking for a name and it’s almost impossible to decide on the right name once you’ve stared at the same list for a week straight. The Approach A while back Patrick contacted a handful of Academy members and asked for opinions on potential product names.
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Steve Blank
MARCH 15, 2017
I was having a second coffee with an ex student, now the head of a marketing inside a rapidly growing startup. His company had marched through customer discovery, learning about the customer problem, validated solutions and was now scaling sales and marketing. All good news. Why Do You Work Here? Titles Are Not Your Job.
Steve Blank
APRIL 9, 2009
At the same time we were educating the press , we began to educate our own marketing department about what exactly we were supposed to be doing inside the company. During the first few weeks I asked each of my department heads what they did for marketing and the company. Titles are not the same as what your job is. This is a big idea.
Hearpreneur
APRIL 3, 2016
That wasn’t my vision for my company, so I decided to go with a name that showed apotential large presence, along with a name that sounded like something a consumer could trust, and that is when Gray & Associates Events became the name of the company. 2 – Our Flagship Technology.
Software By Rob
JANUARY 12, 2010
It’s completely un-targeted (unless your niche market is other startups) and you have no relationship with that audience. As I was looking at traffic stats I noticed a huge increase in mid-November due to a number of write-ups on startup and web-2.0 Join nearly 6,000 startup entrepreneurs by subscribing to my RSS feed.
Up and Running
MARCH 1, 2016
Please consult a patent attorney for more information about filing for a patent, and getting your idea to market. . But, when it comes to inventing things, the real trick is sticking the journey through or going from idea to invention to market. Step 3: Do basic market research (before investing money). Resources for inventors.
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