Occam's Razor

FEBRUARY 3, 2014

So, lots of content combined with an engaged audience (contributing and participating in consumption), driving great branding and real world revenue. For display ads, standard web analytics metrics apply: Click-through rate, % Assists (this is glorious!), Once we hit the Build stage you know what to do, much more standard metrics.

Analytics 149

Analytics Marketing Audience Channel 149

David Teten

DECEMBER 3, 2019

Lean Case provides standard business models & metrics, so you can apply a standard approach to business planning, modeling, and profitability tracking. Lighter Capital, a Revenue Based Investing VC, offers a Cost of Capital Calculator. Similarly, Corsis uses benchmarking data to understand technology spend patterns.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

View from Seed

JUNE 16, 2015

Our investment size may differ slightly from one company to the next, but it tends to be driven entirely by situation-specific factors (needs of the company, syndicate composition, anticipated reserves, etc) … and not based on our belief. For ecommerce: >$500K revenue/month. For SaaS: At least $100K in MRR.

Boston 120

Boston Syndicate Syndication eCommerce 120

David Teten

SEPTEMBER 23, 2017

An investor had few hard metrics other than the actual financials, and little technology to make the process scaleable. Over the past few decades, better metrics became available, and investors could take a more analytical, data-driven approach. ” Historically, investing was a manual, artisan process.

Private Equity 60

Private Equity Venture Capital Equity Technical Review 60

Agile VC

MAY 26, 2011

LinkedIn’s product had only been live for a couple months, we only had tens of thousands of registered users, and wouldn’t start generating revenue for more than a year after this point. We’ve had a supportive board and encouraging metrics and a helpful climate for our community news notion (now 51 sites in 3 states).

Term Sheet 178

Term Sheet Silicon Valley Technical Review Social Network 178

Agile VC

AUGUST 12, 2011

” The challenge is that while there’s a simple answer, it’s not one that can be easily distilled into a set of metrics that can be followed as a cookie cutter plan. 4) Metric momentum – Everybody likes those up and to the right graphs. There’s no magic formula for a successful Series A unfortunately.

Seed Stage 113

Seed Stage Silicon Valley B2B Acquisition 113

ConversionXL

MAY 27, 2022

The responsibilities from this DGM role at SaaS company Datto show how embedded demand gen managers are in marketing: • “Build strong, integrated marketing programs using a mix of content marketing, digital marketing, email marketing, and webinars to drive new business opportunities and revenue.

Demand 95

Demand Management B2B Campaign 95

mashable.com

SEPTEMBER 14, 2011

If you’re working with an open source project, for example, it’s important that you have a definitive business model to drive revenue — though not at the cost of alienating your community of core contributors. To that end, companies will offer enterprise-ready software that comes with additional features, services and support.

France 77

France Marketing Social Media Startup 77

View from Seed

JUNE 30, 2015

Over a third of our investments happen pre-product (so by definition, before PMF), and two-thirds are pre-revenue. For a marketplace or ecommerce business, you need to be doing well north of $5M in annual revenue or GMV to get an A round done. FWIW, at NextView, we invest from inception to strong PMF.

Seed Stage 120

Seed Stage Syndicate Syndication Dilution 120

mashable.com

MAY 24, 2011

Mobile commerce revenues may still pale in comparison to their ecommerce brothers, but we’re already seeing signs of mobile commerce’s potential. While commercial software houses have the luxury of targeting a specific platform for a revenue-generating commercial app, business developers have to satisfy business requirements.

Mobile 90

Mobile Web Social Media Software Review 90

Agile VC

MARCH 18, 2012

Costolo clearly wants to position Twitter as a complementary part of the media ecosystem (which it is by and large) rather than a competitor, and there remains a chance that Twitter will have other forms of revenue besides ads. Here’s why: Virtually all of Twitter’s revenue comes from advertising.

Media 113

Media Advertising Silicon Valley Revenue 113

Occam's Razor

JUNE 15, 2010

From: " Oh my God I did not know that metric had crashed for that segment!! So you set out to do this as a hobby, but you know you are right, and while you don't want to spend looking at every twitter visit, you want to be alerted when twitter revenue shoots up! Choose the metric you want to focus on. Now the KEY PART!

Analytics 105

Analytics Customer Framework Web 105

Rob Go

JANUARY 8, 2014

Here is a quick rehash of some of the metrics I’ve shared in the past. We don’t invest in “syndicates A rounds” as our first point of entry into a company. 1/3 are post product but pre-revenue. 1/3 are post revenue (but very small scale). Syndicates: We have a bias to lead rounds.

Syndicate 45

Syndicate Syndication Portfolio Advertising 45

Duct Tape Marketing

DECEMBER 14, 2017

Basically started as somebody of how do we take photos of cars and the pricing and descriptions of the cars, and put it all in one place, but then syndicate it. In 2011, before we sold the business, we had a business that was making $30 million a year in revenue, but we’ve never raised any capital. Fast forward a couple years.

Kansas City 39

Kansas City CTO Hire Las Vegas Software Developers 39

Austin Startup

DECEMBER 20, 2010

revenue) and innovation that large entertainment, media and retail clients will buy. The future is in finding relevance, curating for context, and syndicating this to the right audience at the right place. It’s a great situation that gave us a a head start, and funding can now be spent on “go to market&# (i.e.

Curation 118

Curation Austin Cofounder Ruby 118