article thumbnail

This Week in VC with Dana Settle of Greycroft Partners

Both Sides of the Table

Our guest this week on #TWiVC was Dana Settle , partner at Greycroft Partners , a venture capital firm with offices in New York and Los Angeles. We also talked about the emergence of New York City as the “hot” new area of entrepreneurship, VC and innovation driven by the quantification of the online advertising industry.

Partner 240
article thumbnail

Avoiding the Common Pitfalls of Securing Capital: Innovative Financing Options for Today’s Startups

ReadWriteStart

In the past, securing capital was not unlike fielding an organized racket at the hands of predatory bankers and other similar types of lenders. By taking the time to carefully vet each lender, and by being creative in how they approach securing their capital, these unique hardships can be mitigated. Crowdfunding.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Million Dollar PR On A Dime

YoungUpstarts

Through this type of tailored pitching, we’ve secured coverage for an array of companies in top tier media outlets such as USA Today, Real Simple Magazine, CNN, New York Times, Good Housekeeping and more. Remember, you are trying to grab a reporter’s attention, not tell your whole story. No press release needed.

PR 100
article thumbnail

Demand Generation: Turn Ideal Buyers Into Superheroes

ConversionXL

They also did a lot of self-directed research checking all sorts of sources, from social media to syndicated content to category- or industry-specific resources.” – Beth Caplow, VP and Principal Analyst at Forrester [via Forrester ]. It’s a land-and-expand approach to lead nurturing: secure one account and use their advocacy to grow.

Demand 91
article thumbnail

Never Say No to Networking

blogs.hbr.org

Some of the best partnerships weve secured for The Muse (the company I founded) came through casual acquaintances who saw me and made a mental connection — even when I didnt. Sign up for events newsletters in your industry ( The Fetch and Charlie ODonnells This Is Going to Be BIG are good examples for the New York City area).

article thumbnail

Corporate Venture Capital: Obligatory or Oxymoron?

David Teten

New York Times’ timeSpace is a good example. Others follow independent financial lead investors and most require that independent investors be part of the syndicate. For the fund, it is critical to demonstrate impact to secure its place in the corporation’s long-term priorities. They invest alongside financial VCs.

article thumbnail

Transcript of How to Turn Marketing Costs Into Profit

Duct Tape Marketing

I think a lot of that has to be hey, if we do this thing that we think will be more convenient, it will actually let us sell security systems, for example. John Jantsch: Yeah, I think just even this week the whole we can deliver inside your home thing is actually … Hopefully you’ve read about that [crosstalk 00:10:02].

Cost 37