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What is employer branding and why is it important?

The Startup Magazine

A strong employer brand helps organisations compete for the best talent, retain good staff, and establish credibility in their specific field of expertise. Employees who dislike the job they do, and the company they work for, will speak negatively about them, which can be damaging in a world of social media and online review platforms.

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After the Purchase: Optimizing Customer Retention Through Gamification

ConversionXL

Why Gamify Customer Retention? Gamification is the “application of game-thinking in non-game contexts.” We borrow the mechanics of traditional games and apply them to uncommon concepts, like customer retention. The main objective of retention is to continue ongoing relationships with customers. Image Source. Competition.

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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

It’s why Canva can call itself a multibillion-dollar platform and how ConvertKit pulled itself up to compete with goliaths like MailChimp and Campaign Monitor. Use this information to optimize for retention with: Transactional messaging. Introduce retention hooks that give users a reason to send notifications to other users.

Retention 113
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7 Ways to Boost Ecommerce Retention in 2022

ConversionXL

In this article, you’ll learn how ecommerce customer retention boosts long-term revenue and the strategies you can use to keep customers coming back. Table of contents What is ecommerce customer retention (and why does it matter)? What is ecommerce customer retention (and why does it matter)? How to measure customer retention.

Retention 111
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30 Entrepreneurs Reveal The Companies They Admire Most For Innovation

Hearpreneur

It drives media attention and fosters customer retention rate, which is why most companies strive to have it in their mission statement. They have a really cool business model where they summarize non-fiction books into 15-minute read or listen. Innovative is a word often used to describe successful companies. 11- Blinkist.

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Measuring Market Penetration with Brand Tracking (+ Metrics & Examples)

ConversionXL

Similarly, understanding that awareness is growing across the industry might prompt AirHelp to team up with a similar company (a non-competitor, but a relevant industry leader) to launch a dual campaign. Brand visibility is a measure of how frequently consumers see your brand through channels such as search, social, and email.

Metrics 157
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10 Signs You Need A Marketing Strategy and How To Get Back On Track

Duct Tape Marketing

It's a step-by-step approach designed to boost your marketing efforts, enhance customer retention, increase online visibility, and improve ROI. It will allow you to stand out in your market, so you aren’t forced to compete solely on price. And as we all know, price is a terrible place to compete. Enhance your customer retention.