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Finance and PR – The Bottom Line

Rembrandt Communications

Finance and PR… hmmm. Many financial executives ignore public relations’ (PR) activities and move them down on the list of priorities. After all, the expensive press releases, media relations, events, and content involved with PR offer little proof of how they will affect the overall, bottom line. Specifically, here are….

PR 147
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Using Generative AI to Drive Corporate Impact

TechEmpower

Key Functions with High Impact Generative AI is revolutionizing sales by enabling dynamic pricing and personalized customer interactions, boosting conversion rates and customer satisfaction. Post-sale, AI analyzes customer data to improve service and loyalty, making it a cornerstone of modern sales methodologies.

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Enjoy A Sales Turnaround By December!

Rembrandt Communications

It’s September, and the busy, holiday sales season is here. How To Boost 2022 Holiday Sales Fast – R.U.N.! • When was the last time you reviewed everything going on at your business including your website content, sales funnels, customer service processes, delivery materials, social media, online analytics, and more?

Sales 246
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Helping Startups Understand Salespeople & the Sales Culture

Both Sides of the Table

Most technology startups seem to be funded by product people or business people. Specifically what is often not in the DNA of founders are sales skills. The result is a lack of knowledge of the process and of sales people themselves. I boil it down to this: sales people are sales people. Here are mine.

Sales 382
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What Every CIO Needs to Know From Their PR Team

Rembrandt Communications

Talked to Your PR and Marketing Teams, Lately? Now, I may be wrong, but if you don’t talk to your public relations (PR) and marketing people on a regular basis, you are missing out on some huge opportunities for business growth. 5 Key Questions for CIOs to Ask PR and Communication Team Members. . What data can we provide?

PR 100
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Scaling Sales: Arming & Aiming – A’s, B’s & C’s

Both Sides of the Table

This is part of my ongoing Sales & Marketing Series. In the first part of this post I talked about how sales in a startup is often evangelical , requires as consultative sale and needs constant adjustments based on customer feedback. We had 4 or 5 sales reps that had been around since the early days.

Sales 286
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What Startups Can Learn About PR and Crisis Management

Both Sides of the Table

But I thought I’d use the situation to talk more broadly about some PR lessons you might learn for your own business and also incorporate some situations I’ve faced recently with some portfolio companies. His product auto-posted a testimonial from Dave Morin into Facebook and Mark Zuckerberg called the tactic “lame.&#

PR 329