PR Product Sales SEM 
Both Sides of the Table
APRIL 26, 2016
profitable and companies like Amazon who chose to focus on growth > profitability were not losing money on each book sale (ie they were gross margin positive). So if you paid $100 for a customer who converted via a Facebook ad or Google search ad (SEM) that is not your CAC. Gross margin positive != If you can’t raise — you’re dead.
ConversionXL
FEBRUARY 3, 2022
It outlines four major growth strategies: market penetration , market development , product development , and diversification. The goal of market penetration is to leverage new tactics to increase product sales , including existing customers and new customers within existing markets. Product development. Acquisitions.
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Both Sides of the Table
APRIL 4, 2011
I was recently talking with a startup company who wanted me to try their product. I’m a big believer in product stability & performance before adding too many features. How many through SEM? Usually you have a catch-all bucket for “direct” or similar that often came through PR or word-of-mouth. SEO is seldom “free.”.
Steve Blank
APRIL 30, 2009
SuperMac sold our graphic boards for the Macintosh through multiple distribution channels: direct sales to major accounts, national chains, independent rep firms, etc. But the computer retail channel was a large part of our sales. He had teamed up with a former product manager at P&G to deliver seminars on just this subject.
Both Sides of the Table
MARCH 25, 2016
So when Sam Rosen came to me with the idea of disrupting storage with a product that is priced cheaper than existing incumbents and he could build a product that is a better service I was intrigued. billion in sales and thus controls less than 10% of the market. The top 5 players combined control less than 25% of the market.
Both Sides of the Table
JUNE 27, 2011
Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). My general rule is that it’s good to be stealth in the early days while you’re building your product and testing your market. You need some guidelines to make decisions.
ConversionXL
APRIL 4, 2017
SEM is great because you can capture people as they’re searching for a solution, which is often some of the highest intent traffic you can find. It’s sometimes not entirely clear where content marketing starts and where SEO or PR end. If you can make sales work, this is another eminently scalable channel for startups.
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