Is Your PR Agency Dying On The Vine? Seven Steps To Make You Relevant Again

YoungUpstarts

by Iliyana Stareva , author of “ Inbound PR: The PR Agency’s Manual to Transforming Your Business With Inbound “ If you work in PR, you know there’s been a sea change. PR pros need to figure it out, too.

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The Top 10 Things a B2B CMO Needs to Know to Improve PR Firm Results?

Rembrandt Communications

How do you improve PR firm results? But, before you hand over all of your PR activities to the experts, there are a few, key things you can do to create a positive, long-term relationship and get the best results possible. Here is a simple, tip sheet to keep near your desk and refer to throughout the year… The Top 10 Things a B2B CMO Needs to Know to Improve PR Firm Results. It’s essential to talk to your PR firm representative on a weekly basis (at least).

PR 109

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The Top 10 Things a B2B CMO Needs to Know to Improve PR Firm Results?

Rembrandt Communications

How do you improve PR firm results? But, before you hand over all of your PR activities to the experts, there are a few, key things you can do to create a positive, long-term relationship and get the best results possible. Here is a simple, tip sheet to keep near your desk and refer to throughout the year… The Top 10 Things a B2B CMO Needs to Know to Improve PR Firm Results. It’s essential to talk to your PR firm representative on a weekly basis (at least).

PR 100

5 Small Business PR Ideas to Skyrocket Sales

Rembrandt Communications

As we celebrate summer’s end and back-to-school, it’s time to dive into holiday marketing and think about small business PR ideas. 5 Small Business PR Ideas to Help You Boost Sales By Year-End. These are just a few, small business PR ideas to help get your creative juices flowing for the busy, holiday season ahead. Do you want more small business PR ideas? bctt tweet=”5 Small Business PR Ideas to Skyrocket Sales”].

PR 100

5 Small Business PR Ideas to Skyrocket Sales

Rembrandt Communications

As we celebrate summer’s end and back-to-school, it’s time to dive into holiday marketing and think about small business PR ideas. 5 Small Business PR Ideas to Help You Boost Sales By Year-End. These are just a few, small business PR ideas to help get your creative juices flowing for the busy, holiday season ahead. The post 5 Small Business PR Ideas to Skyrocket Sales appeared first on Have THE small business PR experts help you boost sales, awareness and credibility fast!

PR 141

How Do You Get the Full Value of PR From Your B2B Team?

Rembrandt Communications

This can be challenging, especially if you are working with a communications team who provides public relations (PR) for your organization. Your organization needs PR to get third-party credibility in the press you can’t get any other way so how do you pursue these activities without wasting time, money and effort? 5 Questions to Ask Your PR Team for the Best Results. Look at webinars, podcasts, videos, live events, radio, direct mail, and other venues and technology formats.

B2B 100

How Do You Get the Full Value of PR From Your B2B Team?

Rembrandt Communications

This can be challenging, especially if you are working with a communications team who provides public relations (PR) for your organization. Your organization needs PR to get third-party credibility in the press you can’t get any other way so how do you pursue these activities without wasting time, money and effort? 5 Questions to Ask Your PR Team for the Best Results. Look at webinars, podcasts, videos, live events, radio, direct mail, and other venues and technology formats.

B2B 100

3 Tips to a Better, Video Interview

Rembrandt Communications

The phone rings, and a well-known producer at one of your targeted media-venues wants to interview you via video in 30 minutes. The post 3 Tips to a Better, Video Interview appeared first on SEO Content Strategy and BtoB Public Relations. Marketing PR Repuation Management Sales Are you ready for that big, publicity opportunity? That’s fantastic! But wait…are you ready? If so, this could be a great, publicity opportunity to help boost sales, awareness and credibility fast.

Video 142

Girlfluence To Harness Women Power Online Using Video

YoungUpstarts

The agency is headed by Dara Kaplan and Gwen Wunderlich (both of whom are part of full service PR and branding agency Wunderlich Inc ). The company is focusing on campaign content creation in video and photo, digital brand consulting and strategy, brand alignment and event production and activation in its work with brands. ” Robles adds that video will be a key element in their work.

Video 200

Upping Your PR

Up and Running

If you are in fact exceptional at what you do, have a ton of experience or are sitting on a leading edge breakthrough it’s time to start adding some PR to the mix. PR provides an organization or individual exposure to their audiences using topics of public interest and news items that provide a third-party endorsement and do not involve a direct payment.”. They are: Speaking online (webinars, videos) and offline (conferences, associations).

PR 83

Five Tips for Getting PR for Your Startup

This is going to be BIG.

Sometimes, often times, that means you''ll be the one saying it--through blog posts, videos, etc. Because, you know, who doesn''t love a good startup list. 1) Figure out who has written about companies like yours and reach out--when you don''t need something. Think about who else is in your space--other wearables companies, companies also focused on the smart home, you name it. Those are going to be the reporters who are most likely willing to write about you.

PR 120

How to Run Startup PR Like an Election Campaign

This is going to be BIG.

That's the kind of pace a startup needs to be on--except that most startups treat their PR as if all you need to do is to launch your message at a debate and cross your fingers after that. Bonus: Is it not obvious that video is the killer medium this year? How much video is your startup creating? Every single underemployed video creator is a startup missing an opportunity Campaigns, conventional or not, are highly motivated and energetic storytelling machines.

PR 77

7 Ways to PR your Personal Brand on a Budget

Duct Tape Marketing

7 Ways to PR your Personal Brand on a Budget written by Guest Post read more at Duct Tape Marketing. Make the best use of the tight resources you have with these 7 best practice tips to PR your personal brand on a budget: 1. You don’t need to hire an expensive PR firm to get some traction with this. Whether you sell services or you have products to PR, imagery is one area worth investing in. PR-ing your personal brand is part of how you get there.

PR 54

Marketing Sweat Equity: Getting Your Startup’s First Sales—Without Spending Money on Consultants and PR

Up and Running

The first video I’d recommend watching is Maile Ohye’s SEO for Startups in Under 10 Minutes. YouTube is an endless treasure trove of information, but sometimes videos aren’t a convenient medium for delivering the information you need. Budget time every day to read content, watch videos, and consume valuable information. Accessing capital to launch a business is brutal for entrepreneurs just starting out along the path.

6 Ways to Revamp Your PR Budget

Duct Tape Marketing

6 Ways to Revamp Your PR Budget written by Guest Post read more at Duct Tape Marketing. In marketing-speak, PR stands for public relations , which is defined as “a strategic communication process that builds mutually beneficial relationships between organizations and their publics” by the PRSA (Public Relations Society of America). Audio or video releases. 6 Ways to Revamp Your PR Budget. Start Small and Scale Your PR Budget Up. Prioritize PR Activities.

PR 36

Traditional PR is Still a Fabulous Way to Stand Out

Duct Tape Marketing

Traditional PR is Still a Fabulous Way to Stand Out written by John Jantsch read more at Duct Tape Marketing. She and I discuss best practices for getting the media’s attention and improving your PR efforts. Nicholson is an award-winning journalist with more than a decade of experience anchoring, reporting, writing, blogging, video production, editing, excelling in social media, photography, and live TV. What role PR plays in personal branding.

PR 34

How to apply PR strategies to improve your company’s SEO

The Next Web

PR is about building relationships with media professionals and key influencers to help increase a company or individual’s visibility and profile; SEO is an iteration of that relationship. As Google’s ability to distinguish the quality, intent, and relevance of a link improves, SEO strategists need to start thinking more like PR professionals. PR has always been a multifaceted discipline. From a PR, SEO, and link building perspective, you’ve just earned all three.

PR 120

Developing A PR Strategy For Your Small Business’s Product Launch

YoungUpstarts

In the past, the way a product launch worked was by hiring a PR agency, meeting with reporters during a press tour, and watching the articles pile up on launch day. One of the worst things you could do in PR is only start talking about your new product once it launches or a week before. Influencers should be part of your PR strategy for a product launch because it boosts exposure for your new product. by Cameron Johnson.

PR 130

Things PR Pros Hate to Hear from Clients

Duct Tape Marketing

Things PR Pros Hate to Hear from Clients written by Guest Post read more at Duct Tape Marketing. If I had to narrow it down to four things PR pros hate to hear, they are: 1. “I’d How can we make a viral video?”. Viral videos just happen. No one really knows how to create a viral video. The people behind viral videos have no idea how they made the viral video themselves! PR is a tricky sell for this reason.

PR 37

How to Do Your Own PR If You Can’t Afford to Hire an Agency

Up and Running

Whatever the case, there are tools and strategies you can use as an SMB owner to build your social and PR game plan. Chicago-based PR firm, Walker Sands Communications has helped us compile a number of tips to help SMB owners publicize their company, sans agency. SocialMention: If you want to know what’s being said about a particular term across blogs, video, and social media, use this tool to find out.

PR 131

10 Essential PR Tips for Startups

mashable.com

Top Stories Photo & Video Galleries Top Lists Trending Topics Twitter YouTube Facebook iPhone Google Video More Topics. 10 Essential PR Tips for Startups. Sign up for her course on “ PR for Startups ” to learn more about getting media coverage for your fledgling business. While pitching individual writers sounds more promising to many PR folk, you should always determine the official pitching method for your preferred publication. Web Video Roundup.

PR 82

Traditional Public Relations Can Be The Key to Business Success

Rembrandt Communications

Do you use these basic PR activities for successful results? Social media, text messaging, blogs, podcasts, videos… the list of digital communication tools is constantly growing. Traditional PR has been around a long time because it works. What is Traditional PR?

SundaySky Raises $9 Million to Disrupt Dynamic Video

VC Cafe

S undaySky , an Israeli startup which provides e-commerce businesses a platform for dynamic videos), has raised a $9 million round led by Norwest Venture Partners (NVP) joined by previous investors Globespan Capital Partners and Carmel Ventures. SundaySky’s SaaS platform leverages existing website assets, mainly product listing feeds, eliminating the need for customers to maintain the videos. Check out this sample video from Overstock.com.

Video 65

Transcript of Traditional PR is Still a Fabulous Way to Stand Out

Duct Tape Marketing

Transcript of Traditional PR is Still a Fabulous Way to Stand Out written by John Jantsch read more at Duct Tape Marketing. John Jantsch: PR’s one of those terms, I mean I’ve been doing this a really long time. It’s evolved greatly, the role of the PR firm, the role of the PR practitioner. Where in your opinion, does PR fit into the marketing mix today? Well first I make sure that they understand, they know what PR is.

PR 34

[Infographic] That (Annoying PR) Thing You Do

YoungUpstarts

Conducted by PR and brand engagement platform Mynewsdesk and boutique PR firm PRecious Communications , the report looked at finding out the preferences of reporters and bloggers across Southeast Asia: what they like or dislike about media releases, what they think should be improved in terms of the support from the PR person, and what would help them to develop a good story.

PR 182

“I can tell if a podcast is going to stink beforehand if the person has a PR person asking for questions.” Digiday’s Brian Morrissey on Digital Media, VC and Light at the End of the Tunnel.

Hunter Walker

So much of what people say as business executives is PR. I can tell if a podcast is going to stink beforehand if the person has a PR person asking for questions. The upsides to this is you can make quicker decisions and constraints keep you from doing dumb stuff like pivoting to video. Twitter Friend. Digiday’s Brian Morrissey is a Twitter Friend. That is, we’ve never met IRL but through his tweets, his podcast and our occasional DMs, he feels, well, familiar.

4 Unique Growth Tactics for 2020

ReadWriteStart

Thankfully, doing this is extremely easy, and it’s one of my favorite PR hacks. But in 2020, content is shifting from just written content to two more unique formats: Podcasts and videos. Marketing tactics change constantly.

SMS 130

You Need More Than BtoB Content Strategy for Success

Rembrandt Communications

Now, your business is buzzing with current and interesting social-media-posts, articles, newsletters, videos, contests, case studies, press releases, and more. The post You Need More Than BtoB Content Strategy for Success appeared first on Boost sales with BtoB Content Strategy and PR here. 3 Simple Secrets to Win Loyal Customers, Sales and Credibility You worked hard to get your BtoB content strategy in place.

PPC 122

Live now: Pancake Labs founder answers questions via video. Get involved!

The Next Web

Jim Belosic is recognized as a social media expert and has contributed to Mashable, Social Media Examiner, CMS Wire, PR Daily and SmartBrief. StartupLab takes YEC’s mission to help more people start successful businesses to the next level by offering millions of entrepreneurs direct access to YEC members through interactive video chats, email lessons and a library of how-to articles, videos and eBooks. Got a question for Jim?

Do You Communicate in Silos?

Rembrandt Communications

If you have independent teams for social media, search engine optimization (SEO) content strategy, public relations, video, mobile, sales, and more that work in silos, you are losing new customers […]. BtoB Content Strategy Business Content Marketing Content Strategy Copywriting eMail Marketing Increase Sales Marketing Pay-Per-Click PR Reaching Goals Sales SEO SEO Copywriting Social Media Strategy Web Copywriting It’s time to review your entire, marketing plan!

Where to focus in 2012

Up and Running

Videovideo marketing is becoming more and more mainstream. Instead you can use a good webcam or video on your phone and edit with low cost software yourself. You can house your videos for free on your own You Tube channel (also the second largest search engine after Google) and embed from there onto your site or blog. The common tone going into 2012 is cautious optimism.

7 Tips For February Sales Growth (Without Spending a Fortune)

Rembrandt Communications

Whether it’s on social media, in print, or via a podcast, video or something else, provide current content to your audience on a regular basis. The post 7 Tips For February Sales Growth (Without Spending a Fortune) appeared first on Have THE small business PR experts help you boost sales, awareness and credibility fast! Blogs Sales no budget sales sales tips small business PR tipsIt’s February. How are sales going?

Sales 100

The Skype’s The Limit

Up and Running

The ability to make free phone and video calls online is quickly changing the way the world does business. For example, our very own Projects Manager lives in Ireland; although he’s 9 hours ahead of us, we meet with him in the morning (our morning) first thing via video chat. PR and Communications communication facetime skype video callsSkype isn’t a new tool–but it’s a very powerful one, and it is still realizing its potential.

7 Tips For February Sales Growth (Without Spending a Fortune)

Rembrandt Communications

Whether it’s on social media, in print, or via a podcast, video or something else, provide current content to your audience on a regular basis. Blogs Sales no budget sales sales tips small business PR tipsIt’s February. How are sales going? You may be ready to boost sales and experience success like never before. The only problem is… you have a very tiny budget for marketing and advertising. Well, don’t let that stand in your way!

Sales 100

How to Apply PR Skills at Networking Events

Up and Running

I’ve been to hundreds of journalism and PR mixers but this business crowd was different. Mark Macias is founder of CaffeinatedVideos.com, a social media video service that enhances the web experience for businesses. PR and Advertising Mark Macias networkingTweet Today’s BIG Blog post is from Mark Macias , author of Beat the Press: Your Guide to Managing the Media. Public Relations is a skill that not only applies to the media.

PR 112

Weekend Favs May 26

Duct Tape Marketing

Online Video Advertising: All You Need to Know in 2018 – This guide helps you overcome obstacles and plan a highly effective video ad. Data-Driven Marketing – Covering everything from website personalization, to SEO, to competitive marketing and PR, these authors break down exactly how they use data to grow faster. Tools BounceX Data-Driven Marketing Online Video AdvertisingWeekend Favs May 26 written by John Jantsch read more at Duct Tape Marketing.

PR 53

Got Word of Mouth Publicity?

Rembrandt Communications

Well, before you start tweeting, posting photos on Facebook and adding videos to YouTube, tell your story to the media. Copywriting free publicity [link] [link] PR public relations SEO SEO CopywritingDo you think of social media first when it comes to word-of-mouth-marketing? After all, if your business is featured in a major news-story on radio, television, print, or online, you can build buzz while obtaining [.].

[Review] The Book of Business Awesome/The Book Of Business UnAwesome

YoungUpstarts

They highlight positive and negative examples of what worked – and sucked – in the fields of social media, PR, customer service, HR, branding and other related areas. Books & Reviews book review branding business strategy customer engagement HR marketing PR public relations Scott Stratten social media strategy The Book of Business Awesome UnAwesome UnMarketingHave you wondered what works (and doesn’t) in Facebook?

Egypt 140

The Year’s 10 Best Movies for Entrepreneurs

Up and Running

Jon Favreau (who also wrote and directed the film) stars as Carl Casper, a head chef who is fired after a video of his spat with a food critic goes viral. You might be familiar with this YouTube video of a man with alzheimer’s seeming to burst to life with conversation after hearing some of his favorite music from his younger days. Video Games: The Movie (July 2014); Available on Netflix Instant. Chef (May 2014); Open Road Films.

Mexico 131

6 Ways Your Small Business Can Stretch Its Marketing Budget To Grow Revenue and Profits

crowdSPRING Blog

Videos and design are great ways to create quality content too. Creatively use public relations (PR) to build recognition. Another way to make the most of your small marketing budget is to focus on public relations (PR). You don’t need a PR agency to do this for you. Build relationships and become your own PR manager: PR professionals will tell you, correctly, that this is an industry built on relationships and build those, you must.

B2C and B2B Content Marketing Tips – Is Your Copy Just Sitting There?

Rembrandt Communications

You have tons of Web pages, Infographics, videos, company news, articles… the list goes on. appeared first on Boost sales with BtoB Content Strategy, SEO and PR here. BtoB Content Strategy Business Content Marketing Content Strategy Copywriting eMail Marketing Increase Sales Marketing Pay-Per-Click PPC Ads PR Reaching Goals Sales SEO Copywriting Small Business Public Relations Social Media Strategy Web Copywriting Writing Tips

B2C 116

Rocket Science 5: Who Needs Domain Experts

Steve Blank

The company was founded to build games with embedded video to bring Hollywood stories, characters, and narratives to a market where “shoot and die” twitch games were in vogue. So I hired a VP of Marketing from Sega, one of the video game platforms on which our games would run.

Lean Marketing: Public Relations strategies for small businesses and startups

crowdSPRING Blog

PR can be executed on a modest budget, and the awareness and word-of-mouth that can be attained is priceless for a small company. A couple of weeks ago, Ross wrote about setting goals for your company , and this is critical in your approach to PR. PR gold.