How to Do Your Own PR If You Can’t Afford to Hire an Agency

Up and Running

Whatever the case, there are tools and strategies you can use as an SMB owner to build your social and PR game plan. Chicago-based PR firm, Walker Sands Communications has helped us compile a number of tips to help SMB owners publicize their company, sans agency.

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10 Essential PR Tips for Startups

mashable.com

Top Stories Photo & Video Galleries Top Lists Trending Topics Twitter YouTube Facebook iPhone Google Video More Topics. 10 Essential PR Tips for Startups. Sign up for her course on “ PR for Startups ” to learn more about getting media coverage for your fledgling business. While pitching individual writers sounds more promising to many PR folk, you should always determine the official pitching method for your preferred publication. Web Video Roundup.

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Trending Sources

How Interactive Content is Changing the Digital PR Industry

Duct Tape Marketing

How Interactive Content is Changing the Digital PR Industry written by Guest Post read more at Duct Tape Marketing. Apart from text and images, interactive content includes games, animation, GIFs, videos, quizzes, polls, interactive infographics, interactive white papers, etc.

Five Tips for Getting PR for Your Startup

This is going to be BIG.

Sometimes, often times, that means you''ll be the one saying it--through blog posts, videos, etc. Because, you know, who doesn''t love a good startup list. 1) Figure out who has written about companies like yours and reach out--when you don''t need something. Think about who else is in your space--other wearables companies, companies also focused on the smart home, you name it. Those are going to be the reporters who are most likely willing to write about you.

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6 Ways to Revamp Your PR Budget

Duct Tape Marketing

6 Ways to Revamp Your PR Budget written by Guest Post read more at Duct Tape Marketing. Audio or video releases. 6 Ways to Revamp Your PR Budget. Start Small and Scale Your PR Budget Up. Use Financing for Fast-Emerging PR Opportunities. Prioritize PR Activities.

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How to apply PR strategies to improve your company’s SEO

The Next Web

PR is about building relationships with media professionals and key influencers to help increase a company or individual’s visibility and profile; SEO is an iteration of that relationship. PR has always been a multifaceted discipline. The art of the PR (SEO) pitch.

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Things PR Pros Hate to Hear from Clients

Duct Tape Marketing

Things PR Pros Hate to Hear from Clients written by Guest Post read more at Duct Tape Marketing. If I had to narrow it down to four things PR pros hate to hear, they are: 1. “I’d How can we make a viral video?”. Viral videos just happen.

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How to Run Startup PR Like an Election Campaign

This is going to be BIG.

That's the kind of pace a startup needs to be on--except that most startups treat their PR as if all you need to do is to launch your message at a debate and cross your fingers after that. Bonus: Is it not obvious that video is the killer medium this year? How much video is your startup creating? Every single underemployed video creator is a startup missing an opportunity Campaigns, conventional or not, are highly motivated and energetic storytelling machines.

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The Secrets of This Year's Brilliant PR Stunts

Inc Startups

When dreaming up ways to get noticed, consider the lessons behind these top PR stunts. PR stunts have reached a whole new level of sophistication, says Bill Tancer, general manager of global research at Experian and author of Click. PR stunts fall into two categories: 1.0

How to Apply PR Skills at Networking Events

Up and Running

I’ve been to hundreds of journalism and PR mixers but this business crowd was different. Mark Macias is founder of CaffeinatedVideos.com, a social media video service that enhances the web experience for businesses. PR and Advertising Mark Macias networkingTweet Today’s BIG Blog post is from Mark Macias , author of Beat the Press: Your Guide to Managing the Media. Public Relations is a skill that not only applies to the media.

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Upping Your PR

Up and Running

If you are in fact exceptional at what you do, have a ton of experience or are sitting on a leading edge breakthrough it’s time to start adding some PR to the mix. They are: Speaking online (webinars, videos) and offline (conferences, associations).

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DIY PR: 13 Things You Must Do

Inc Startups

One guy made me a three-minute YouTube video touting the awesomeness of his company’s technology. One thing, though—I almost didn’t watch his video because the title of his e-mail looked like spam. View our video to get started.

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How to Hack the PR Machine

Inc Startups

Start-ups on a shoestring might not have the money for a public-relations agency or even a PR pro. Here are seven steps to do-it-yourself PR. Here are seven steps to PR success. If you’re handling PR on your own, don’t try to wrangle an embargo.

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Get Great PR: 7 Things You Must Do

Inc Startups

If you're offering a video, make it easy to embed. To improve results, couple campaigns with direct calls to action that invite user participation: cast a vote, upload video entries for entry into online contests, like your company on Facebook in exchange for money-saving coupons, etc.

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5 Easy Ways to Drum Up PR Coverage

Inc Startups

Here are five ways to grab the media's attention--no PR expertise required. PR is a bit squishy, so it was hard at first to embrace having to do it. But over the years, I’ve seen the success of PR and am a big supporter of getting your business name out there in the press.

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[Infographic] That (Annoying PR) Thing You Do

YoungUpstarts

“Journalists want press releases to be short, sharp and get straight to the point, but at the same time provide all the key facts and related assets – such as images, video, documents and contacts.

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Developing A PR Strategy For Your Small Business’s Product Launch

YoungUpstarts

In the past, the way a product launch worked was by hiring a PR agency, meeting with reporters during a press tour, and watching the articles pile up on launch day. One of the worst things you could do in PR is only start talking about your new product once it launches or a week before.

Chris Savage | The Three Mistakes That Defined Our Company | Video and Hangout

Business of Software Blog

Get the latest updates direct to your inbox, including conference news, discounts, and BoS video content. Basically, we try to help people get more out of video on the web. You have a tagline, “Video at work”. You have video sharing for your team, company and customers.

Translating Viral YouTube Videos Into Sales

Inc Startups

Forget traditional PR in favor of a social media-savvy firm (or some creative college students) that can create an irreverent video hit that translates into sales. Inspired by a Howcast video about curing bad breath, Harmon e-mailed its creators for permission to use the concept.

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The Year's Most Memorable PR Stunts

Inc Startups

Here's a look at 10 of the year's craziest PR stunts. Here are the most memorable PR stunts from 2011 — for better or worse. The video showed Cain's chief aide, Mark Block, inexplicably smoking a cigarette while talking into the camera.

The Year’s 10 Best Movies for Entrepreneurs

Up and Running

Jon Favreau (who also wrote and directed the film) stars as Carl Casper, a head chef who is fired after a video of his spat with a food critic goes viral. Video Games: The Movie (July 2014); Available on Netflix Instant. Chef (May 2014); Open Road Films.

The Video With the 'F ing Great' ROI

Inc Startups

Founder Michael Dubin knew a well-coordinated PR blitz could put his company on the map. The most successful ads, he says, have been those with a more DIY approach--like a video of a guy walking through a warehouse, dropping f-bombs and cracking jokes about his no-nonsense shaving products.

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Dan Lyons, Newsweek Editor, aka Fake Steve Jobs on mobile, meme businesses and maximizing your chance of getting press coverage

Business of Software Blog

You can get a pretty good idea of what Dan was talking about by watching this video put together, probably as a parody, by the latest batch of 500 Startups. If you want to see all of the action from Business of Software 2012, the videos of the talks are available in one place now: How to access BoS 2012 talks. More videos are uploaded to YouTube than networks have broadcast in the past 60 years. Have you ever seen the videos where Hitler’s angry about something?

B2C and B2B Content Marketing Tips – Is Your Copy Just Sitting There?

Rembrandt Communications

You have tons of Web pages, Infographics, videos, company news, articles… the list goes on. appeared first on Boost sales with BtoB Content Strategy, SEO and PR here. BtoB Content Strategy Business Content Marketing Content Strategy Copywriting eMail Marketing Increase Sales Marketing Pay-Per-Click PPC Ads PR Reaching Goals Sales SEO Copywriting Small Business Public Relations Social Media Strategy Web Copywriting Writing Tips

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Cracking the PR Code of the Google Mystery Barge

Inc Startups

PR stunts designed to build buzz can backfire if they''re viewed as self-serving. Here''s how to pull off a successful teaser campaign.

PR2.0 Doesn’t Work (Founder Conference)

FairSoftware's Blog

I’m posting the videos of the Founder Conference here on my blog until we revamp the Founder Conference website… By the way, if you want to be the first one to know about the next Founder Conference, there is a sign-up form on the right. I was dying to find out: “does PR 2.0

The 50 Best Marketing Strategies For Small Business

Mike Michalowicz

While it’s important to keep up traditional communication and PR, business owners should also be extending their relationships through online forums – website, blogs, and social networks. Don’t be shy about creating a short but compelling video that succinctly explains your product or service.

How $10 and the iPhone 7 Earned This Startup 1.5 Million Visitors in a Day

crowdSPRING Blog

When Apple held their Special Event keynote on September 7th, their live video stream garnered the highest-ever video traffic for an Apple event. inspiration Marketing and branding Small business Start ups Uncategorized branding marketing pr small business startup startups Strategy

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Perks vs Culture: The Ping Pong Table Fallacy | Promise Phelon, TapInfluence | BoS USA 2016

Business of Software Blog

Slides, Video & Transcript below. Video. Want us to let you know about new talk videos, speaker AMAs, Business of Software Conference updates? Want us to let you know about new talk videos, speaker AMAs, Business of Software Conference updates?

Twitter Link Roundup #286 – Ideas for Small Business, Startups, and Designers!

crowdSPRING Blog

Every Music Video Should Feature A Light Painting Machine crowdspring.co/1LVxRBo. A bicycle-riding robot? What other wonders could the world yet hold?

Battle Royale: Evaluating the Marketing and Branding Efforts of Clinton and Trump

crowdSPRING Blog

Video is prominently displayed, which is great for initial user engagement. Clinton has also been much more prolific in her use of visual content, from graphics to video. Round Seven: Speech and PR.

Twitter Link Roundup #276 – Patriotic Resources for Small Business, Startups, and Design!

crowdSPRING Blog

How to Use Video Storytelling in Your Social Media Marketing crowdspring.co/1R0LPCw. How to Simplify SEO, PR, and Social Collaboration | Convince and Convert crowdspring.co/1H3u8Tt. This Music Video Brings A Rainbow Of ’80s Gadgets To Life crowdspring.co/1SvUVtG.

Girlfluence To Harness Women Power Online Using Video

YoungUpstarts

The agency is headed by Dara Kaplan and Gwen Wunderlich (both of whom are part of full service PR and branding agency Wunderlich Inc ). ” Robles adds that video will be a key element in their work.

Twitter Link Roundup #285 – Labor Day! Resources for Small Business, Startups, and Design!

crowdSPRING Blog

So, shameless me – the video above is the work of Cody Samson – music, motion graphics, direction, and editing – along with the cinematographer Brian Pucci, Production Designer Kai La’Rosa and the animators Jigyu Yoon and Leo Mendes, they have produced a beautiful work.

Twitter Link Roundup #284 – Late Summer Resources for Small Business, Startups, and Design!

crowdSPRING Blog

Selling digital downloads & video streaming with Shopify • Inspired Magazine crowdspring.co/1DDkWnI. I guess I have a travel bug this month. Sad me, it’s August but there’s no time for vacation right now.

Twitter Link Roundup #270 – Exemplary Resources for Small Business, Startups, and Design!

crowdSPRING Blog

So it is now surprise that Deacon put his head together with 9 animators to collaborate on a new video for his song, “When I Was Done Dying.” Artists collaborate to make mind-melting animated music video | DesignFaves [link] crowdspring.co/1dQShzr

Twitter Link Roundup #290 – Seriously. A Ton of Good Stuff For Small Business, Startups, and Designers!

crowdSPRING Blog

The guys who made this video, however, definitely get it. Their careers took them away from home, but that didn’t stop them from warming up their drone, making sure their lenses were clean and giving us this beautiful gift of a video celebrating the spectacular beauty of our city!

Twitter Link Roundup #249 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

Not All Viral Videos Are Good Content Marketing – crowdspring.co/12NPqSc. Inside Square’s Winning PR Strategy | Fast Company – crowdspring.co/1u8oYst. One Direction without autotune. ‘Nuf said.

Twitter Link Roundup #268 – Pristine Resources for Small Business, Startups, and Design!

crowdSPRING Blog

Brilliant Video Marketing Campaigns You’ll Actually Enjoy Watching crowdspring.co/1HRwXF7. Remember the first time you got a taste of something so delicious, so amazing that you simply had to have more? Had to experience the joy again? And again?

Twitter Link Roundup #288 – Necessary Stuff For Small Business, Startups, and Designers!

crowdSPRING Blog

Jack Anderson was a student at Dodge College when he made this video for his student thesis project. Facebook to Sell 100% In-View Ads, Let Brands Fact-Check Video Ad Views – buff.ly/1KwzVkk.