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Account-Based Marketing vs. Lead Generation: Which is Right for You?

ConversionXL

Account-based marketing (ABM) and lead generation both offer a way to do this. Done right, both can help attract the kind of high-quality leads that become long-term customers and advocates. Templafy generated 475% ROI with lead generation. Lead generation gets people through the door.

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Leaving Government for the Private Sector – Part 2

Steve Blank

In a business development role you’re out shaping the perception of your company in the market (networking), determining leads, and contacting leads. If you find an A-player CIA officer jumping into a founder role mid-way in their career (or decide to start something yourself,) they’ll probably go on to do great things.

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The Essential SaaS Metrics for Growth

ConversionXL

Here are seven insights on SaaS metrics from successful founders and consultants. . Once you can identify a quality lead, it’s time to figure out which sources deliver the most of them. Learn which sources generate the most high-quality leads. Once you’re growing, focus on Net Dollar Retention (NDR).

Metrics 117
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How to Get Sponsorship for Your Business, Book or Podcast

ConversionXL

All companies that This Week in Startups’ audience of entrepreneurs, company founders, and marketers would be interested in. Sponsors will have different reasons for backing your project: sales, lead generation, brand awareness, product launches , corporate social responsibility, etc. Audience data. Market identification.

Audience 139
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Cliff Notes S-1: Kayak ? AGILEVC

Agile VC

Kayak was started here in my backyard of Boston… co-founder & CTO Paul English and the product/engineering team is based here in Concord MA. Co-founder & CEO Steve Hafner and the business team are based in Norwalk, CT. 2010 Net Income: $8 million. Financial Snapshot: 2010 Revenue: $170 million. Series A Preferred.

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9 Product Demo Examples that Stand Out & Convert

ConversionXL

The demo uses the same characters as the Headspace mobile app and website and is narrated by founder Andy who delivers its meditation classes. This makes sense as it’s not used for lead generation, but rather as one more way to win over potential customers still on the fence.

Product 122
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5 Tips For Startups To Avoid A Financial Disaster

YoungUpstarts

by David Johnson, founder and CEO of TempCFO. The general rule of thumb is to keep a minimum of three months’ worth of emergency cash in hand in case you encounter a financial roadblock, such as you losing your full-time job. A lot of new startup founders have the habit of spending their cash faster than they are earning it.

Startup 140