Sustaining Innovation vs. Disruptive Innovation
The Startup Magazine
DECEMBER 26, 2017
Hoque notes the company’s ongoing success with blockbuster medicines and vaccines with household names, such as Zithromax, Lipitor and Viagra. Netflix launched in 1997 and its service wasn’t appealing to most of Blockbuster’s customers, who rented movies on impulse. There are practical problems with neglecting either form.
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