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Google Finally Weaving Local Strategy :: Small Business Marketing.

Duct Tape Marketing

Both of these moved signal a renewed focus on making both Profiles and Places pages more important in their ecosystem and perhaps ultimately in a social network of some sort. The cities chosen for the City Page beta test closely align with the first Google Offers beta tests and can be supported by the local Google sales and support staff.

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3 Simple Ways to Empower Your Customers to Sell For You :: Small.

Duct Tape Marketing

Creating ready made ways to amplify your customer’s desire to promote is one of the secrets to extending your reach and impact into new customer opportunities. Note: There have been some updates since I published th. 5 Practical Tips for Gett. : As the importance of Facebook as small business marketi. 5 Steps to Successful Fac. All rights reserved.

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Monitoring Relationship Status :: Small Business Marketing Blog.

Duct Tape Marketing

How about monitoring the relationship between internal teams like sales and marketing? How happy is your staff? It may be one of the most important reflections of the service your customers receive. Event follow-up – A quick way to monitor how your webinar, conference or presentation went. All rights reserved.

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7 Resistance Crushing Questions Every Business Must Answer.

Duct Tape Marketing

I’m no science wiz, but I’ve always loved the idea of resistance in physics as a metaphor for the kind of resistance many business owners encounter when trying to spark a sale. Many times we can present a solution and price that seems like the obvious and logical choice, but can’t seem to make the sale.

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Is Direct Mail Dead or New Uses for Old Tactics :: Small Business.

Duct Tape Marketing

You could change the subject to email or face to face networking or press releases, but the implication is always that some long established marketing tactic has been supplanted by Twitter or Facebook. My answer is always the same – nothing is dead – but the ways we use them have changed. All rights reserved.

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How to Attract and Retain Customers :: Small Business Marketing.

Duct Tape Marketing

Far too often marketers spend all of their attention on the chase and the sale and not enough on the retain and remarkable experience. It’s certainly a big topic, but I love that attract and retain are used in the same setting because they are certainly linked arm in arm in a business that wants to build any kind of marketing momentum.

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Friday Guest Stars :: Small Business Marketing Blog from Duct Tape.

Duct Tape Marketing

Mahan Khalsa Mahan Khalsa is the founder of the Sales Performance Group of FranklinCovey , the creator of the Helping Clients Succeed sales improvement program taught in over 40 countries and 10 different languages. He is currently a founding partner at Ninety Five 5 (Less Nonsense – More Sales).