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The Customer Development Manifesto: The Startup Death Spiral (part.

Steve Blank

Blame it On Marketing In the next 3-6 months, a new VP of Sales is hired. Reply Nivi , on September 11, 2009 at 11:17 pm Said: One of the subtle lessons here for founder CEOs: you light a fuse on your own job as soon as you hire the first VP of Sales. innovation. it was Pfizer’s sales and marketing departments that failed.

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Lessons Learned: The three drivers of growth for your business.

Startup Lessons Learned

In this model, you take some fraction of the lifetime value of each customer and plow that back into paid acquisition through SEM, banner ads, PR, affiliates, etc. For example, its always nice to have someone constantly optimizing your SEM accounts, driving down your CPA. But its not really viral growth, even when its exponential.

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SuperMac War Story 9: Sales, Not Awards « Steve Blank

Steve Blank

Best, Miguel Cavalcanti, from Brazil Reply Colin Rae , on September 22, 2010 at 2:20 pm Said: Steve, in many of your posts I’ve noticed you say certain things can not be delegated/outsourced (e.g Initially your job is to understand each of the parts of your business model before you hire someone to do it.

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Lessons Learned: The lean startup

Startup Lessons Learned

I have shared with multiple groups Part 2 [link] Very good work -- MM April 2, 2010 6:46 AM Gobala Krishnan said. April 6, 2010 8:23 AM Colie Brice said. Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0, April 23, 2010 in San Francisco. Good stuff. Great blog! Bring your questions.

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Lessons Learned: Using AdWords to assess demand for your new.

Startup Lessons Learned

Dont worry about selecting particularly good keywords, if youre new to SEM. SEM only gets at one segment of users, and for a brand new product, you presumably need some skill at marketing in general and adsense in particular to get any useful info. Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0,

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Small Business Marketing: Web Design Best Practices and Tips

crowdSPRING Blog

If your 2010 website has content dated from 2003, your visitors may quickly leave your site. Tip: If you decide to hire a freelance web site designer and/or developer, you should look for at least three people (or shops) and ask them for detailed quotes. Keep the content fresh and current. Leverage online tools to improve your website.

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Small Business Marketing: Web Design Best Practices and Tips

crowdSPRING Blog

If your 2010 website has content dated from 2003, your visitors may quickly leave your site. Tip: If you decide to hire a freelance web site designer and/or developer, you should look for at least three people (or shops) and ask them for detailed quotes. Keep the content fresh and current. Leverage online tools to improve your website.