Duct Tape Marketing

JANUARY 25, 2016

Here are some examples where you see structured data on the SERPs: Knowledge Graph: the upper right box that shows up in search results for company name searches or brand searches. Aggregate Star Review Ratings in search results. Product ratings in Search results. Event details that appear in search results. But wait, there’s more.

SEO 28

SEO Kansas City Software Review HTML 28

YoungUpstarts

FEBRUARY 9, 2017

Something that really helps with that is when you take the extra steps to brand your videos with polished and professional elements, such as a logo intro, some snazzy titles, your name and company information in the bottom portion of your video, and a closing segment with information on how to contact you.

Video 100

Video Distribution Analytics Audience 100

ConversionXL

JULY 10, 2014

Jan Dobson (@mytruself) July 10, 2014. This is as simple as searching “[competitor name] intitle:forum” in Google to see not just what questions are being asked, but where these conversations are happening. According to a study by Accenture , 66% of people will switch companies due to poor customer service.

Software Review 72

Software Review Lead Generation Design Campaign 72

View from Seed

JANUARY 8, 2015

Instead, it’s why it usually exists and why it gets lumped together with all those other basic navigation links — namely, because many startups launch blogs simply because they’re “supposed to.” Show me a PPC campaign capable of doing that. We launched The View From Seed in July 2014.

Seed Stage 120

Seed Stage Startup Audience Leadership 120

ConversionXL

FEBRUARY 3, 2017

For example, one affiliate program might pay Kim a commission whenever a visitor she referred leaves their name and number. An impressive 23.63% became affiliates in 2014. PPC – 29.88%. For example, the offer can’t be promoted via email or PPC. There are different ways to structure your affiliate payouts.

Affiliate 48

Affiliate Programming Marketing PPC 48

crowdSPRING Blog

JANUARY 4, 2016

If you’re unable to find a URL that matches your business name, you can consider changing the name or finding an alternative URL that includes the name – or or one that complements the name. I’ve been through the company naming process many times and it can be a very frustrating experience.

Web 48

Web Small Business Design SEM 48

ConversionXL

MARCH 10, 2017

You know that a subject line is there to get people to open, and when used in combination with the from name, the purpose is to get people to open the email. For example, what types of value propositions work best, what words get your audience clicking on your PPC ads, etc. You can also use other insights you may already know.

Email 93

Email Campaign Audience Mobile 93

ConversionXL

FEBRUARY 6, 2019

Some iterations of the product lifecycle tweak names or add additional stages. Marketing-led strategies often scale more efficiently than sales-led strategies, but rising PPC costs—especially in established markets—can price-out startups in some channels. There are four stages: Introduction Growth Maturity Decline. Marketing led.

Product 124

Product Marketing Differentiation Harvest 124

Occam's Razor

FEBRUARY 9, 2015

You can see a specific shift in strategy starting May 2014 for Shutterstock, while we have continued to plod along at the same pace. My reply to them is: If search traffic is profitable for you, and PPC delivers profitable traffic, why would you let your competitor win? It is really that simple, and yet so hard for some executives.

Metrics 60

Metrics Analytics Non-Compete Search 60