ConversionXL

SEPTEMBER 15, 2016

billion daily active users , Google AdWords and Facebook ads are obvious choices for PPC campaigns. Well, the truth is that there are a lot of “it depends” situations in PPC, as Shuki Mann of LIXFIX explains… Shuki Mann , LIXFIX : “Is $1 a click cheap or expensive? How to Start Optimizing AdWords Campaigns.

PPC 48

PPC Software Review Campaign Analytics 48

Duct Tape Marketing

MAY 4, 2016

So, don’t think of this post simply as a list, look at it as a table of contents to your education on the subject of Lead Generation and Conversion. AdEspresso – The easiest online tool to manage and optimize your Facebook Advertising Campaigns. WordStream – Service that manages PPC campaigns, but great info too.

Lead Generation 28

Lead Generation Social Media Public Relations Channel 28

crowdSPRING Blog

JANUARY 4, 2016

Here are our top 10 tips to help you create an awesome website design in 2016: 1. Other 2016 design trends include simple animations (including cinemagraphs – live animated images/video), bigger images, illustrations, more scrolling, and bigger fonts. Keep the design simple, fresh, and unique. Your website reflects your brand.

Web 48

Web Small Business Design SEM 48

ConversionXL

JANUARY 21, 2016

You’re watching TV commercials, you’re seeing PPC ads in your search results, you’re visiting SaaS pricing pages, you’re shopping online for a new office printer… the list is endless. As Advertising Hall of Fame member Shirley Polykoff once said, “Copy is a direct conversation with the consumer.”

Audience 48

Audience Conversion Email Hiring 48

ConversionXL

NOVEMBER 8, 2016

We’ve all heard stories about the impact that forms have on conversion rates, like how Expedia made an extra $1 million per year by removing one field on their form or how Marketo received 34% more leads by experimenting with their form length. Multi-Step Forms: How Asking More Questions Can Increase Conversions. Image Source.

Web 120

Web Mobile Conversion Finder 120

ConversionXL

SEPTEMBER 30, 2020

Urchin , later acquired by Google, invented an amazing way of measuring campaign performance by using last non-direct click attribution and first-party cookies. Mobile traffic looks less conversion-ready (and less valuable) than desktop traffic. But what if you could use predicted conversions instead of actual conversions?

Artificial Inteligence 121

Artificial Inteligence Channel eCommerce Conversion 121

ConversionXL

JULY 8, 2016

All of that data is now being used for website personalization in an effort to increase conversions. In case you’re unfamiliar, personalization is the real-time individualization of a site to suit each visitor’s unique needs and guide them through a custom conversion funnel. The Current State of Personalization. And perhaps not.

B2C 70

B2C Search Internet Mobile 70

ConversionXL

JULY 11, 2016

Elite Camp is a 3-day traffic and (mainly) conversion event. Elite Camp 2016 had an enviable line-up of heavy hitters and rock stars. Compared to earlier tv-branding campaigns today, memory allocation is scattered across multiple devices and activities at a time. Build a business case around conversion optimization.

PPC 48

PPC Analytics Video Non-Compete 48

ConversionXL

APRIL 12, 2017

Conversion rate is a ratio and ratios are a huge problem. We don’t know how the systems we use calculate conversion rate. 89% competed solely on customer experience in 2016. E.g. Message match / headline match from PPC ad to landing page. 2016: 5K ads a day. A metric should tell you what you will do differently.

San Antonio 86

San Antonio Metrics B2B Analytics 86