ConversionXL

NOVEMBER 17, 2015

More traffic means more conversions. More conversions mean more data. Calls to action in PPC ads, on landing pages, in emails. Your Christmas 2015 traffic will not yield the same results as your March 2016 traffic. Heck, your Christmas 2015 traffic might not even yield the same results as your Christmas 2016 traffic.

Technical Review 48

Technical Review eCommerce Conversion Mobile 48

ConversionXL

MARCH 29, 2017

In our 2016 State of Conversion Optimization Report , which many people in growth roles completed as well, we found that… Only 32% of small companies (less than 500 employees) say they have a documented, structured optimization process. perhaps branding is super important to you right now or the PPC channel) as possible.

Marketing 48

Marketing Distribution Retention eCommerce 48

Brandanew

DECEMBER 21, 2015

Begin 2016 with a full base of online workshops for your digital marketing strategy and branding. Push up your social media advertising & PPC campaigns. Live chats can significantly increase customer engagement and conversions over the holiday season. You’ve got this! Start here. Provide free shipping services.

eCommerce 100

eCommerce Sales Social Media Campaign 100

Duct Tape Marketing

JANUARY 25, 2016

Be sure to download my SEO Structured Data WordPress plugin (available February 2016) and give it a try! Phil Singleton is a self-described ‘SEO grunt’ obsessed with tweaking websites for search engine optimization and conversions, and creating WordPress SEO & PPC plugins.

SEO 28

SEO Kansas City Software Review HTML 28

YoungUpstarts

DECEMBER 28, 2015

If it’s in your budget, online outbound marketing tactics like promoted posts and PPC are actually great supplements to those more effective inbound marketing efforts. And native ads that include rich media boost conversion rates by up to 60%. What do you think are a small business’s biggest challenge in marketing for 2016?

Asia 100

Asia Las Vegas Marketing Technical Review 100

crowdSPRING Blog

JANUARY 4, 2016

Here are our top 10 tips to help you create an awesome website design in 2016: 1. Other 2016 design trends include simple animations (including cinemagraphs – live animated images/video), bigger images, illustrations, more scrolling, and bigger fonts. Keep the design simple, fresh, and unique. Your website reflects your brand.

Web 48

Web Small Business Design SEM 48

ConversionXL

SEPTEMBER 15, 2016

billion daily active users , Google AdWords and Facebook ads are obvious choices for PPC campaigns. Well, the truth is that there are a lot of “it depends” situations in PPC, as Shuki Mann of LIXFIX explains… Shuki Mann , LIXFIX : “Is $1 a click cheap or expensive? Not for conversions. What about A/B testing?

PPC 48

PPC Software Review Campaign Analytics 48

Duct Tape Marketing

MAY 4, 2016

So, don’t think of this post simply as a list, look at it as a table of contents to your education on the subject of Lead Generation and Conversion. WordStream – Service that manages PPC campaigns, but great info too. Email Marketing– This includes the use of targeted and automated email campaigns based on conversion actions.

Lead Generation 28

Lead Generation Social Media Public Relations Channel 28

ConversionXL

JANUARY 21, 2016

You’re watching TV commercials, you’re seeing PPC ads in your search results, you’re visiting SaaS pricing pages, you’re shopping online for a new office printer… the list is endless. As Advertising Hall of Fame member Shirley Polykoff once said, “Copy is a direct conversation with the consumer.”

Audience 48

Audience Conversion Email Hiring 48

ConversionXL

JUNE 16, 2016

For starters, our 2016 State of the Industry Report found that most respondents run fewer than 5 tests a month. All basic conversion optimization things. We all know that the best way to come up with test ideas is to conduct conversion research. Activation: Optimizing for that first conversion. via GrowthHackers.com).

Framework 48

Framework Programming Metrics Engineer 48

YoungUpstarts

JUNE 20, 2019

One of the reasons that content is such a powerful tool for marketing is that it fuels all the other marketing tactics, be it, emails, PPC or social media. Search engine optimisation and conversion rate optimisation are probably the oldest and the most widely used marketing tactics. Email marketing and Automation. SEO and CRO.

Artificial Inteligence 113

Artificial Inteligence Marketing Social Media SEO 113

ConversionXL

NOVEMBER 8, 2016

We’ve all heard stories about the impact that forms have on conversion rates, like how Expedia made an extra $1 million per year by removing one field on their form or how Marketo received 34% more leads by experimenting with their form length. Multi-Step Forms: How Asking More Questions Can Increase Conversions. Image Source.

Web 120

Web Mobile Conversion Finder 120

ConversionXL

SEPTEMBER 30, 2020

Mobile traffic looks less conversion-ready (and less valuable) than desktop traffic. After the GDPR policy announcement in 2016, users became increasingly sensitive about how they’re tracked. The challenge of deterministic attribution is precise stitching of a conversion with an initial traffic source. Private browsing.

Artificial Inteligence 121

Artificial Inteligence Channel eCommerce Conversion 121

ConversionXL

JULY 8, 2016

All of that data is now being used for website personalization in an effort to increase conversions. In case you’re unfamiliar, personalization is the real-time individualization of a site to suit each visitor’s unique needs and guide them through a custom conversion funnel. The Current State of Personalization. And perhaps not.

B2C 70

B2C Search Internet Mobile 70

ConversionXL

JULY 11, 2016

Elite Camp is a 3-day traffic and (mainly) conversion event. Elite Camp 2016 had an enviable line-up of heavy hitters and rock stars. Build a business case around conversion optimization. Conversion research revolves around one major question: How can we know which changes will be effective? What about it is the problem?

PPC 48

PPC Analytics Video Non-Compete 48

ConversionXL

APRIL 12, 2017

Conversion rate is a ratio and ratios are a huge problem. We don’t know how the systems we use calculate conversion rate. 89% competed solely on customer experience in 2016. E.g. Message match / headline match from PPC ad to landing page. 2016: 5K ads a day. Changing the conversation. 10K / 1M = 1%.

San Antonio 86

San Antonio Metrics B2B Analytics 86