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Semiotics in Marketing: What It Means for Your Brand and Messaging

ConversionXL

A semiotic analysis decodes the meanings (cues) that resonate with your audience. Even better, invite representatives of other departments or, if you have the budget, members of your target audience. Get insights into the psychological attitudes of the audience. Take this historical “Fight Cancer” ad: (Image source).

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30 Entrepreneurs Explain How They Came Up With Their Business Names

Hearpreneur

We do not know the people behind them, all we see is a hierarchy of employees. Generous Coffee was founded in 2017 to help nonprofit organizations around the world while delivering our customers' top-quality craft coffee. Photo Credit: Rob Greene. Thanks to Rob Greene, Price of Meat ! #20- Photo credit: Azman Nabi.

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How to Open a Marijuana Dispensary

Up and Running

It’s also important to recognize that background checks are often required, not only for the owner of a dispensary, but also the investors and employees. You would have to pay taxes on $500 profit before you can take out your rent, employees, so forth. Employee salary. You have to have something more to motivate you.”.

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20 Entrepreneurs Reveal The Leaders They Look Up To

Hearpreneur

My dad is always accessible to his family, clients and employees. He went into detail about how he was presented with projects in progress with a stoplight coding (red, yellow, green) to indicate their status. The main concept in it is that you make yourself happy by delivering happiness to both your customers and employees.

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Go Anywhere, Get Anything

Reid Hoffman

Khosrowshahi, who previously served as CEO of Expedia before taking the reins at Uber in 2017, sat down with Greylock general partner Reid Hoffman to discuss the past, present and future of the mobility and delivery business that now operates in 71 countries around the world and employs around 20,000 people globally. Iconversations [guest].

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How To Reach Millennial Clients With Digital Currency

YoungUpstarts

Educate your audience on how digital currency works — well-designed videos with cool graphics are the best way to achieve this. According to data from Magnify Money , consumers paid $104 billion in extra charges in 2017 — 11% more than the year before. For example, many people associate digital currency with illegal online activity.

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People-First Capitalism

Reid Hoffman

When I was at RISD, I went to Rhode Island School of Design, there was this idea that was emerging called The Green Movement, the sustainability movement. And then how would you prompt other entrepreneurial leaders to think more broadly about stakeholders than even just investors, employees, customers, which tends to be the typical trifecta?