ConversionXL

OCTOBER 27, 2020

The gist of the announcement—the part that matters to SEOs—is pretty simple. The way I see it, the old-guard SEO's that spun out multiple thin content location pages may create catch-all location pages. I mean, I almost joked that inevitably someone will start pushing "passage SEO" as a thing. Image source ).

Algorithm 174

Algorithm Search Matching SEO 174

Occam's Razor

OCTOBER 14, 2014

Any big changes in your marketing/customer acquisition strategy over the last time period (more money doing Search, less money in Email, elimination Facebook as it does not work, etc., Conversion rate is one of those metrics that I strongly encourage you only create benchmarks for from your own data. Direct Traffic (I get a lot of it!)

Analytics 133

Analytics Vertical Metrics Web 133

Occam's Razor

AUGUST 9, 2016

Along the way I'll share some of my favourite metrics and analytics best practices that should accelerate your path to becoming a true Analysis Ninja. SEO & PPC, Because You Should! At this point you'll be a little confused about some metric or the other. Awesome, right? Jump-Start Your Learning. That's ok.

Analytics 60

Analytics Metrics eCommerce PPC 60

abovethecrowd.com

OCTOBER 1, 2013

Over 13 years ago, in March of 2000, I wrote a blog post titled “ The Most Powerful Internet Metric of All. ” The key thesis was this: if an Internet company could obsess about only one metric, it should be conversion. As such, it is time to pound the table again – conversion is by far the most powerful Internet metric of all.

Metrics 93

Metrics Conversion Internet Acquisition 93

Occam's Razor

NOVEMBER 21, 2011

I see people using total search traffic or total site traffic or… other imprecise metrics. All numbers in aggregate are at best marginally useful, and that rule applies to this one too. Never ever never never never create a custom report without three critical elements: Acquisition, Behavior, Outcomes. Not care about?

Analytics 136

Analytics Metrics Search Aggregator 136

ConversionXL

JUNE 21, 2015

Cost of customer acquisition = cost of visitor acquisition * conversion rate, if it is profitable: Increase the volume for the same traffic. Aleyda Solis ( Orainti ): The Ingredients for SEO success in 2015. Stay away from aggregate metrics – combine, segment, visualize, predict. Find similar traffic sources.

Email 48

Email SEO Campaign Agile 48

Occam's Razor

APRIL 13, 2015

You can simply click on either one of the two above and see the valuable-drilldown view… All the standard Acquisition, Behavior and Outcome metrics you are used to can be leveraged to identify valuable segments. Just see the diversity in user behavior just for SEO. Finally, add the secondary dimension Source.

Analytics 60

Analytics Web eCommerce Metrics 60

Occam's Razor

SEPTEMBER 30, 2008

I have tried to find some metric that mixes Y/Y and M/M, but to no avail. Here's me comparing performance of this blog over two years for the Visitors metric: Overall happiness reigns, I think. In aggregate trends can hide insights and hence "dirty" the data. Do you have any thoughts on this matter?

Analytics 68

Analytics Metrics Search Florida 68

Occam's Razor

APRIL 21, 2014

Find campaigns where they are spending most money, lower the bounce rate and reduce acquisition cost. I believe these two posts with a collection of some of my favorite metrics will inspire you: 1. Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies 2. If you have a lot of them, aggregate them up.

Analytics 131

Analytics Marketing Campaign Metrics 131

The Next Web

MARCH 2, 2014

SEO is one of the more common methods of driving relevant visitors to your website that convert into paying customers, since they are most likely interested in purchasing your products or services. Use this metric for success to best understand if your business is growing traffic from new visitors, existing visitors or both.

SEO 159

SEO Analytics Social Media Metrics 159

Occam's Razor

MAY 20, 2013

At ZQI U, a vast number of students enroll into online-only courses (just like our analytics, PPC, mobile, and SEO Master Certification students at my awesome Market Motive ). Digital advertising and marketing is a key part of ZQI's multi-channel acquisition portfolio. The answer is simple: Aggregators. They do everything.

Analytics 139

Analytics Aggregator Channel B2B 139

ConversionXL

SEPTEMBER 10, 2019

I use a more restrictive definition: A growth team is a product tech team that’s focused on acquisition instead of core product features. For that year, the metrics look amazing. Contrast this with a marketing team going after any particular channel—events, paid, SEO, community, PR, whatever. Conversions are up. Leads are up.

Conversion 133

Conversion Technical Review Channel Engineer 133

Occam's Razor

DECEMBER 12, 2011

I am going to attempt to significantly simply your life by recommending the critical few metrics you should use to analyze performance of your digital marketing campaigns and website. Use my Acquisition, Behavior and Outcomes framework to ensure an end-to-end view of important activity and 2. Acquisition: Clicks? Impressions?

Metrics 151

Metrics Web Analytics CPA 151

Occam's Razor

JULY 15, 2014

It also handy explanations of the metrics, with key context where necessary. These will sound like: Metric x is down because of our inability to take advantage of trend y and hence I recommend we do z. For example if we implement SEO strategies for Ohio Health Care and Ohio Health Insurance keywords, what outcomes can we expect?

Analytics 159

Analytics Metrics Web Ohio 159

Occam's Razor

JANUARY 30, 2012

When it comes to data analysis, you are usually more likely to see me share guidance on advanced segmentation or custom reports or advanced social metrics or controlled experiments or economic value or competitive intelligence or web analytics maturity or one of an infinite number of difficult, if hugely rewarding, things.

Analytics 145

Analytics Metrics API Web 145

Occam's Razor

MAY 18, 2010

I have said: All data in aggregate is "crap" Because it is. You can imagine then how absolutely heartbreaking it is for me to note that nearly all reporting that I see is data in aggregate. Tons of data "puking", all just aggregates. Acquisition. Segment Category #1: Acquisition. All visits.

Analytics 123

Analytics Web Acquisition Metrics 123

Cracking the Code

OCTOBER 10, 2008

Effectively measuring and understanding your CAC and CLTV metrics are key to future success. Bessemer SaaS Law #1: Your key monthly business metrics are: CMRR (Committed Monthly Recurring Revenue), Churn, and Cash flow - “Bookings” is for suckers. Brian, Paglo www.paglo.com. Great list! Great list! Philippe Botteri.

Software Review 48

Software Review North America Europe Metrics 48

ConversionXL

DECEMBER 3, 2018

The “classic” idea of content marketing—cranking out SEO-focused articles, ranking for hundreds of keywords, generating visitors, leads, and paying customers—doesn’t work in all industries. It looks and feels very different from content optimized for search since it isn’t beholden to any SEO tactics like word count and keyword density.

B2B 133

B2B Marketing SEO Search 133

Occam's Razor

FEBRUARY 9, 2015

. + Traffic Trends Key Metrics Analysis. Onsite Behavior Key Metrics Analysis. Site-centric analysis is primarily focused on looking at direct competitors, or adjacent ones, and learning from what is happening with Acquisition, Behavior and Outcomes on their website (desktop and/or mobile). Traffic Trends Key Metrics Analysis.

Metrics 60

Metrics Analytics Non-Compete Search 60

ConversionXL

JULY 11, 2016

“Umbrella terms” are when you aggregate multiple features and benefits under one vague term, like “powerful” or “easy-to-use.” Build acquisition into your product (LinkedIn, TransferWise). Create Calculated Metrics (CLV, CPS, Non-Bounce, CAC). Mature your metrics. Enhanced E-Commerce.

PPC 48

PPC Analytics Video Non-Compete 48

Occam's Razor

APRIL 29, 2013

Many used some data, but they unfortunately used silly data strategies/metrics. And silly simply because as soon as the strategy/success metric being obsessed about was mentioned, it was clear they would fail. 1 Search Results Ranking = SEO Success. It is a really good metric. Silly not in their eyes, silly in my eyes.

Metrics 166

Metrics Marketing Search SEO 166

www.vccafe.com

MARCH 11, 2013

SEO and Analytics Tutorials. Startup Metrics for Pirates â?? SaaS Metrics Tutorial â?? SEO for Startups â?? great web customer acquisition tutorials. SEO Digger â?? SEO and campaign management tool. SEO Keyword Analysis Tool. aggregation. Lean Startup Circle â?? worth reading as well.

Software Review 53

Software Review Technical Review Startup 53