ReadWriteStart
MARCH 8, 2021
They want to snowball their customer acquisition, attracting thousands of new people to the brand, and reach diverse new audiences in new locations. Growth is all about customer acquisition – the process of attracting new people to the brand. . Are you going to grow vertically or horizontally? Adaptability/Agility .
YoungUpstarts
AUGUST 14, 2019
Plangrid and Building Connected have made headway penetrating the market, and their recent acquisitions by Autodesk means they will be taken more mainstream with such a strong backer. However, there continues to be trepidation to such change in the majority of the industry, and the reality differs across verticals and regions.
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Steve Blank
AUGUST 31, 2009
The first hint lies in its name; this is a product development model, not a marketing model, not a sales hiring model, not a customer acquisition model, not even a financing model (and we’ll also find that in most cases it’s even a poor model to use to develop a product.) So what’s wrong the product development model? Where Are the Customers?
Agile VC
FEBRUARY 28, 2013
I had read somewhere that Apple’s cash pile was equivalent to Hungary’s GDP so I tweeted out the suggestion that perhaps an activist shareholder should push an acquisition of Hungary rather than thinking small (e.g. 3) Vertically Integrate - Apple could also vertically integrate in more radical ways.
ConversionXL
JANUARY 14, 2020
Unless you’re a small, agile startup, shipping new features isn’t as simple as it sounds. If you’ve never heard the term scrum or agile before, you’re behind. If successful, feature-driven SEO opportunities can help a company expand vertically, by targeting more verticals, or horizontally, by offering new services.
The Startup Magazine
FEBRUARY 16, 2022
He has a wealth of experience in the data vertical, having served in previous roles at companies such as Intel, AllScripts, and Vision.bi. The benefits of using DataRails can clearly be seen in the rapid customer acquisition the company is experiencing and the overall excitement for the product among users.”
Steve Blank
NOVEMBER 2, 2009
For those of you who have been following the discussion, a Lean Startup is Eric Ries ’s description of the intersection of Customer Development , Agile Development and if available, open platforms and open source. What’s the customer acquisition cost? Who influences a sale? Who recommends a sale? Who is the decision maker?
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