Acquisition Analytics B2B Early Stage 
VC Cafe
JUNE 6, 2024
This post explores the most important benchmarks VCs look for in B2B SaaS with data brought to you by 20VC/La Famiglia, Serena Capital, Emergence Capital, and Openview Ventures, providing definitions and insights into the most critical metrics for SaaS companies.
David Teten
DECEMBER 16, 2015
For early stage companies, the metrics that matter might typically center around activation, engagement and retention. Customer Acquisition Cost (CAC). Lean Analytics recommends this set of metrics for some of the major categories of startups: Create a management dashboard. Gross Profit. Payroll Expenses. Compass.co
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ConversionXL
MAY 27, 2022
The average B2B buyer has 27 brand interactions before deciding. Only around 10–15% of B2B leads turn into paying customers, and it’s because tactics optimizing for the early stages of the funnel only cater to early-stage goals. Analytics platforms.
David Teten
DECEMBER 3, 2019
In liquid markets, most of the calories expended on technology and analytics are focused on trade selection, or “ origination ”. I walk through below how progressive investors are using technology and analytics throughout all of their operations. Many tools designed for B2B marketing in general are also relevant to investors.
Occam's Razor
MAY 2, 2017
#tearsofpain One way of removing silos and focusing on the entire business is to leverage Acquisition, Behavior and Outcome metrics. A small change I’ll make in this post is that when I recommend the metrics, I’ll follow the Outcomes | Behavior | Acquisition structure throughout this post. Hence that’s the macro-outcome.
Mucker Lab
APRIL 6, 2023
What should an early-stage startup founder focus on if they want to implement PLG? But for early stage founders, I think there are two particular scenarios where PLG can be really helpful. So for early-stage founders, those are the two scenarios where PLG might be a great fit. That's the foundation.
The Startup Toolkit
NOVEMBER 4, 2011
Vision for B2B, sales-driven technology. In an early stage deal, you check the numbers to avoid getting exploited, but you make your decision based on the investors. The latter means products, analytics, optimisations, and developers. The former means your friends won’t hear about your company until the acquisition.
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