Acquisition Analytics Early Stage Retention 
VC Cafe
JUNE 6, 2024
Benchmark: Serena Capital suggests that B2B SaaS startups should aim for a 10% month-over-month MRR growth rate in the early stages. Net Revenue Retention (NRR) Definition: NRR measures the percentage of recurring revenue retained from existing customers over a given period, considering upgrades, downgrades, and churn.
Both Sides of the Table
APRIL 4, 2011
Because it can be hard to define or agree company objectives at an early stage I believe most people avoid them. Customer Acquisition. Those two things together would lower your acquisition costs nearly in half to $6.11. Ironically, there are times where it may actually pay to INCREASE your customer acquisition costs.
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Up and Running
FEBRUARY 18, 2021
Especially in the early stages of growth, standing up to competition means that your business also needs to minimize the cost of acquiring new customers. Customer acquisition drives sales and profit margins and it needs to be measured and balanced together with the customers’ lifetime value (LTV). Retargeting and remarketing.
David Teten
DECEMBER 16, 2015
For early stage companies, the metrics that matter might typically center around activation, engagement and retention. Customer Acquisition Cost (CAC). Lean Analytics recommends this set of metrics for some of the major categories of startups: Create a management dashboard. Gross Profit. Payroll Expenses.
Mucker Lab
APRIL 6, 2023
What should an early-stage startup founder focus on if they want to implement PLG? But for early stage founders, I think there are two particular scenarios where PLG can be really helpful. So for early-stage founders, those are the two scenarios where PLG might be a great fit. That's the foundation.
Occam's Razor
MAY 2, 2017
#tearsofpain One way of removing silos and focusing on the entire business is to leverage Acquisition, Behavior and Outcome metrics. A small change I’ll make in this post is that when I recommend the metrics, I’ll follow the Outcomes | Behavior | Acquisition structure throughout this post. Hence that’s the macro-outcome.
ConversionXL
AUGUST 13, 2019
And while that figure is promising, early-stage SaaS companies need a ton of growth to survive. Don’t focus on metrics like MRR too early on. Are you trying to grow an early-stage startup? But without any metrics, it’s impossible to track growth. And without growth, a SaaS company is dead in the water.
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