Remove Acquisition Remove Analytics Remove Early Stage Remove Viral
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How Startups Can Use Metrics to Drive Success

Both Sides of the Table

Because it can be hard to define or agree company objectives at an early stage I believe most people avoid them. Customer Acquisition. Measuring viral adoption is obviously important. Those two things together would lower your acquisition costs nearly in half to $6.11. How many adds came through organic SEO?

Metrics 346
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Lean Analytics: The Best Numbers for Non-Tech Companies

Startup Lessons Learned

Analytics spark more questions and discussion than almost any other aspect of the Lean Startup method. If you’re coming to them from outside the tech sector, the language around analytics can be particularly confusing. For those new to analytics, Alistair and Ben have a free Udemy course well worth checking out.

Analytics 167
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VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

In liquid markets, most of the calories expended on technology and analytics are focused on trade selection, or “ origination ”. I walk through below how progressive investors are using technology and analytics throughout all of their operations. The 11 Steps of Investing in Private Companies. 1) Manage the firm . 3) Raise capital.

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How to Decide

Reid Hoffman

For example, if you haven’t achieved product-market fit, instrumenting every aspect of customer acquisition is overkill. I’ve seen entrepreneurs make the mistake of focusing all their efforts on customer acquisition when they also needed to fix a leaky funnel or customer churn. Just track metrics that help you improve the product.

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Two investment deals are on the table. Which do you sign?

The Startup Toolkit

Vision for B2C, virality-driven community. In an early stage deal, you check the numbers to avoid getting exploited, but you make your decision based on the investors. The latter means products, analytics, optimisations, and developers. Highly experienced, top-tier angels. Vision for B2B, sales-driven technology.

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The Very Best Digital Metrics For 15 Different Companies!

Occam's Razor

#tearsofpain One way of removing silos and focusing on the entire business is to leverage Acquisition, Behavior and Outcome metrics. A small change I’ll make in this post is that when I recommend the metrics, I’ll follow the Outcomes | Behavior | Acquisition structure throughout this post. Hence that’s the macro-outcome.

Metrics 143
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Two investment deals are on the table. Which do you sign?

The Startup Toolkit

Vision for B2C, virality-driven community. In an early stage deal, you check the numbers to avoid getting exploited, but you make your decision based on the investors. The latter means products, analytics, optimisations, and developers. Highly experienced, top-tier angels. Vision for B2B, sales-driven technology.