ConversionXL

JANUARY 24, 2017

As Ronny Kohavi , Distinguished Engineer, General Manager, Analysis and Experimentation at Microsoft, put it: Ronny Kohavi: “Experimentation is getting more recognized as essential to guide product development, when it is applicable (not always, as you can see in Section 6 in this paper ).

Conversion 48

Conversion Technical Review Artificial Inteligence Analytics 48

Occam's Razor

APRIL 23, 2012

Choose the right metric and they'll create the most glorious digital experience in the universe, the perfect acquisition campaign, the most amazing customer service channel. Or the number Fans or Followers or +1s on Twitter, Google+, RenRen, Vkontakte and other lovely social channels. Like everyone else, I love TV.

Metrics 152

Metrics Analytics Search Channel 152

Steve Blank

MARCH 4, 2014

A business model guides an organization to create and deliver products/service and make money from it. It describes the product/service, who is it for, what channel sells/deliver it, how demand is created, how does the company make money, etc. StageGate Process.

IRR 335

IRR Startup Business Model Agile 335

Hippoland

AUGUST 8, 2018

One thing I’ve noticed is that almost every repeat, previously-successful-founder focuses on the same thing for their respective startups: customer acquisition. But, if they are not, it’s very hard to use paid acquisition to generate that type of traffic for under $5.

Founder 48

Founder Sales Cycle Affiliate Retention 48

Hippoland

AUGUST 8, 2018

One thing I’ve noticed is that almost every repeat, previously-successful-founder focuses on the same thing for their respective startups: customer acquisition. But, if they are not, it’s very hard to use paid acquisition to generate that type of traffic for under $5.

Founder 48

Founder Sales Cycle Affiliate Retention 48

YoungUpstarts

JULY 5, 2018

While convenience and ease are primary benefits for customers, subscription lifecycles are a constant process requiring dedication and action from retailers on a number of fronts: customer acquisition, retention, billing, expansion and success.

Programming 113

Programming Bankruptcy Curation Retention 113

Startup Lessons Learned

APRIL 14, 2009

Their product definition fluctuates wildly – one month, it’s a dessert topping, the next it’s a floor wax. Their product development team is hard at work on a next-generation product platform, which is designed to offer a new suite of products – but this effort is months behind schedule.

Customer 167

Customer San Francisco Lean Hockey Stick 167

ConversionXL

FEBRUARY 3, 2022

People had a terrible experience using their product. After turning their attention toward feedback and testing, letting the voice of their customers fuel their content strategy and product development, they took off. At launch, marketing is based on customer behavior related to the problem your product solves.

Product 102

Product Marketing Social Media Channel 102

Startup Lessons Learned

MARCH 24, 2009

As notification channels get stuffed full of these messages, customers tune them out (or platforms have to put in place dramatic limits on access). The solution for app developers caught in this vicious cycle is to develop competency in positioning. Why, we just unified acquisition and engagement! It all depends on: 1.

Metrics 88

Metrics San Francisco Lean Viral 88

Startup Lessons Learned

DECEMBER 14, 2009

A minimum viable product in this category must answer the question: does my media content or channel command the attention of a valuable audience? If you haven’t figured out the ecosystem, growth is useless – whether it is a acquisition-only viral loop, like Tagged, or an advertising blitz like countless dot-bombs.

Customer 156

Customer San Francisco Viral Lean 156

ConversionXL

APRIL 3, 2018

Assign content & channels for each experience. Identify your channels. Email & ads are the 2 big communication channels. Messenger will become the biggest channel over the near years. more activity and engagement than any marketing channel, better than email, paid, physical mail. Start with retention.

Retention 106

Retention Artificial Inteligence Channel Email 106

Startup Lessons Learned

OCTOBER 7, 2008

The App Store is a channel for customer acquisition. As the channel gets more and more crowded, just launching an app in the store is getting worse and worse as a strategy for each new entrant. I think its helpful to think about two kinds of competition for distribution: acquisition competition and retention competition.

San Francisco 68

San Francisco Lean Retention SEM 68

ConversionXL

AUGUST 30, 2018

It slows product development. The key is to connect user research to an improved user experience and, in turn, an increase in customer retention, leads, or any other metric for which C-suite members are accountable. Include notes from your internal team that explain how insights are influencing product development.

Design 111

Design Framework Product Development Technical Review 111

ConversionXL

FEBRUARY 9, 2016

They need products that are really working in the market. This means users love it, that there’s lots of retention and engagement, even at small numbers. And it’s a combined product management and technical function, to boost an already positive growth curve into something even bigger.” They can be applied at every stage.

Retention 48

Retention Metrics Acquisition Conversion 48

maplebutter.com

JANUARY 8, 2013

Product/Metrics (70%/30% time) * Get your product activation (sign-up + meaningful action) to 60% * then, Get your product retention to 20% weekly. Near shoring development with your team (ex: your team is based in Canada / India) is cool, but not outsourcing. Acquisition / Lifetime Value, etc.

Technical Review 44

Technical Review Startup Cofounder Software Review 44

www.vccafe.com

MARCH 11, 2013

great web customer acquisition tutorials. customer retention, churn reduction, lifetime value. Great for visualizing work of product development. Roku Channel Store. mixpanel vs kissmetric vs google analytics review. Analytics blog â?? good analytics tutorials. SEO for Startups â?? good tutorial. Andrew Chenâ??s

Software Review 53

Software Review Technical Review Startup 53

ConversionXL

APRIL 3, 2019

Invites went up 50%; 35% lift in referral acquisition. Then they noticed that they’d been cannibalizing other channels—people converting as referrals were leads already acquired from other channels. Chad Sanderson: “Aligning Experimentation Across Product Development and Marketing”. Conclusion.

Artificial Inteligence 114

Artificial Inteligence Technical Review Metrics SEO 114