ConversionXL

FEBRUARY 9, 2016

They need products that are really working in the market. This means users love it, that there’s lots of retention and engagement, even at small numbers. And it’s a combined product management and technical function, to boost an already positive growth curve into something even bigger.” They can be applied at every stage.

Retention 48

Retention Metrics Acquisition Conversion 48

Duct Tape Marketing

APRIL 27, 2022

He was part of the management team that was instrumental in launching NYTimes.com’s first digital paid product and the acquisition of About.com. 22:24] Retention and recruitment have become really hot right now for a lot of organizations – what role can community play? [24:13] More About John Cantarella: Community Playbook.

Community 68

Community New York Small Business New York City 68

ConversionXL

NOVEMBER 29, 2018

But rather than spending marketing dollars on expensive, bottom-of-funnel ad buys—or on content that attempts to explain the value of a product—a product-led strategy lets consumers create their own “Aha!” Consumer psychology also suggests why product-led strategies may enjoy more success : Endowment effect. Free-trial models.

Customer 119

Customer Conversion Acquisition B2B 119

ConversionXL

FEBRUARY 3, 2022

People had a terrible experience using their product. After turning their attention toward feedback and testing, letting the voice of their customers fuel their content strategy and product development, they took off. At launch, marketing is based on customer behavior related to the problem your product solves.

Product 102

Product Marketing Social Media Channel 102

abovethecrowd.com

OCTOBER 1, 2013

Internet analytics can be roughly broken down into two simple activities – customer acquisition and customer optimization. Nearly every Internet company on the planet has invested in some form of the first activity, customer acquisition. Customer acquisition efforts are pervasive in our industry.

Metrics 93

Metrics Conversion Internet Acquisition 93

ConversionXL

JUNE 19, 2018

Acquisition. Engagement & Retention. Evidence-based customer-centric product development. Apple App Store and Google Play store have a lot of competition. You would probably find 6-7 functionally identical apps for every idea. Mobilegrowthstack.com – A framework for strategic mobile growth. Monetization.

Technical Review 103

Technical Review Agile Analytics Conversion 103

ConversionXL

APRIL 13, 2017

Jonathan Price wrote on the same Quora thread that he believes growth marketing to differ from regular marketing because it “is technology-centric and it blurs the boundary between marketing and product development.” The use of qualitative research and quantitative data analysis to gain deep insights into user behavior.

Analytics 99

Analytics Engineer SEO Channel 99

Seeing Both Sides

FEBRUARY 25, 2016

By viewing product development and marketing as integrated functions, not silos, leading tech companies like Facebook and Pinterest are rethinking their approach to driving growth and achieving breakthrough results. For instance, should resources go to user acquisition or to combatting churn?

Management 20

Management Analytics Technical Review Framework 20

Seeing Both Sides

FEBRUARY 25, 2016

By viewing product development and marketing as integrated functions, not silos, leading tech companies like Facebook and Pinterest are rethinking their approach to driving growth and achieving breakthrough results. For instance, should resources go to user acquisition or to combatting churn?

Management 20

Management Analytics Technical Review Framework 20

ConversionXL

JANUARY 24, 2017

As Ronny Kohavi , Distinguished Engineer, General Manager, Analysis and Experimentation at Microsoft, put it: Ronny Kohavi: “Experimentation is getting more recognized as essential to guide product development, when it is applicable (not always, as you can see in Section 6 in this paper ). AI and automatic optimization.

Conversion 48

Conversion Technical Review Artificial Inteligence Analytics 48

VC Cafe

JULY 15, 2021

So while ads can be an effective way to grow, spending on user acquisition before figuring out monetisation is a sure way to shorten runway for early stage startups. Build a community – often overlooked, but building a community around your app can help you build better products and dramatically increase retention.

Mobile 190

Mobile Social Media Distribution PR 190

Hippoland

AUGUST 8, 2018

One thing I’ve noticed is that almost every repeat, previously-successful-founder focuses on the same thing for their respective startups: customer acquisition. But, if they are not, it’s very hard to use paid acquisition to generate that type of traffic for under $5. 3) Does your business have naturally short retention?

Founder 48

Founder Sales Cycle Affiliate Retention 48

Hippoland

AUGUST 8, 2018

One thing I’ve noticed is that almost every repeat, previously-successful-founder focuses on the same thing for their respective startups: customer acquisition. But, if they are not, it’s very hard to use paid acquisition to generate that type of traffic for under $5. 3) Does your business have naturally short retention?

Founder 48

Founder Sales Cycle Affiliate Retention 48

David Teten

MAY 1, 2013

When deciding on the purchase of an expensive domain, startup teams should first consider whether the money might be better spent on other areas such as product development, customer acquisition, or hiring new talent. . Thanks to Matt Joyce and Saumil Jariwala for research help on this blog post.

Naming 114

Naming Semantic Venture Capital Startup 114

View from Seed

FEBRUARY 27, 2019

Many founders have to turn to brute force to figure it out, even when they themselves don’t have practitioner product management experience. However, managing product development correctly is incredibly important in the earliest days and can make or break your company. product engagement, retention metrics).

Hiring 120

Hiring Bandwidth Product Early Stage 120

ConversionXL

OCTOBER 23, 2015

Anyone who is familiar with the ResearchXL model will know that the two go hand-in-hand to deliver insights… Let’s say your problem is customer acquisition (you’ve seen the numbers). For customers, ask about retention. Optimizing for retention is a high impact, on-going task. What gives? What prevents them from taking it?

Conversion 48

Conversion Retention Audience Software Review 48

YoungUpstarts

JULY 5, 2018

While convenience and ease are primary benefits for customers, subscription lifecycles are a constant process requiring dedication and action from retailers on a number of fronts: customer acquisition, retention, billing, expansion and success.

Programming 113

Programming Bankruptcy Curation Retention 113

Steve Blank

MARCH 4, 2014

Product management tools like Stage-Gate ® emerged to systematically manage Waterfall product development. The product management process assumes that product/market fit is known, and the products can get spec’d and then implemented in a linear fashion. StageGate Process.

IRR 335

IRR Startup Business Model Agile 335

ConversionXL

OCTOBER 19, 2017

I’ve seen conversion teams nestled under marketing that resulted in product teams making their own testing tools, running unscientific tests, and making changes that didn’t align with marketing changes. I’ve seen conversion teams organized by ‘outcome;’ a team optimizing for new customer acquisition, another for new product adoptions, etc.

Chad 90

Chad Analytics Technical Review Framework 90

Startup Lessons Learned

APRIL 14, 2009

Their product definition fluctuates wildly – one month, it’s a dessert topping, the next it’s a floor wax. Their product development team is hard at work on a next-generation product platform, which is designed to offer a new suite of products – but this effort is months behind schedule.

Customer 167

Customer San Francisco Lean Hockey Stick 167

ConversionXL

JULY 3, 2014

Fueled by data driven research that map out the who behind the buying decisions of your products or services, customer personas can help inform everything from more effective copy to product development. If you answered “it’s been awhile” or “never,” you need to keep reading.

Customer 133

Customer Analytics Conversion Lead Generation 133

ConversionXL

APRIL 3, 2019

Invites went up 50%; 35% lift in referral acquisition. The five ways of digital transformation: Digitize the product; Wrap a digital service layer around product; Digitize processes “behind the scenes”; Digitize marketing, sales, and retention efforts; Innovate new digital products.

Artificial Inteligence 114

Artificial Inteligence Technical Review Metrics SEO 114

Occam's Razor

APRIL 23, 2012

Choose the right metric and they'll create the most glorious digital experience in the universe, the perfect acquisition campaign, the most amazing customer service channel. First, the company deemphasizes short term win — installs — and emphasizes the long term win — retention. Do we need a loyalty program?

Metrics 152

Metrics Analytics Search Channel 152

Startup Lessons Learned

DECEMBER 14, 2009

If you haven’t figured out the ecosystem, growth is useless – whether it is a acquisition-only viral loop, like Tagged, or an advertising blitz like countless dot-bombs. Take the minimum viable product , for starters. Take the minimum viable product , for starters. They get focused solely on growth.

Customer 156

Customer San Francisco Viral Lean 156

Startup Lessons Learned

MARCH 24, 2009

At IMVU , we would routinely find retention effects that would stem from registration changes and have impact days or weeks later. Why, we just unified acquisition and engagement! But from a pragmatic perspective I think its a dangerous thing to rely on when making concrete product decisions. March 25, 2009 9:19 AM Eric said.

Metrics 88

Metrics San Francisco Lean Viral 88

Startup Lessons Learned

OCTOBER 7, 2008

The App Store is a channel for customer acquisition. This is completely analogous to the situation elsewhere on the internet, where launching a new website, product, or service with PR is getting harder and harder. Retention competition is how you get people to come back to your app. So what can you do?

San Francisco 68

San Francisco Lean Retention SEM 68

Up and Running

JANUARY 7, 2020

I’d hear feedback on my pitch presentation that made me want to crawl up and die: “You need to map your product development with your market development.”. Product-market fit is when your customers gain so much value from your solution that they’d be very disappointed if they didn’t have it anymore.

Product 82

Product Marketing Silicon Valley Term Sheet 82

ConversionXL

NOVEMBER 25, 2015

In this way, it’s more indirect and can determine price elasticity as well as an accurate range of effective pricing for a product. Freemium isn’t really a revenue strategy, but rather a customer acquisition strategy. Annual plans will also usually better active usage and retention than monthly plans.

Product 48

Product Retention Revenue Acquisition 48

ConversionXL

FEBRUARY 10, 2021

Based on this data, I think it comes down to a combination of the complexity and cost of the product offered, the average objections of the target audience, and the existing infrastructure in the company to handle more complex demos. Here are some of the key learnings from my findings.

Product 120

Product B2C B2B Email 120

maplebutter.com

JANUARY 8, 2013

Product/Metrics (70%/30% time) * Get your product activation (sign-up + meaningful action) to 60% * then, Get your product retention to 20% weekly. Near shoring development with your team (ex: your team is based in Canada / India) is cool, but not outsourcing. Acquisition / Lifetime Value, etc.

Technical Review 44

Technical Review Startup Cofounder Software Review 44

steveblank.com

JULY 8, 2011

AgileZen – project management visually see and interact with your work Kanbanery – Simple online team or personal kanban board LeanKit Kanban – Great for visualizing work of product development Kanban Pad – “Nice and lean” and free online Kanban tool Banana Scrum – A tool simple as Scrum itself.

Software Review 110

Software Review Startup Silicon Valley Analytics 110

Startup Lessons Learned

DECEMBER 16, 2008

Lessons Learned by Eric Ries Tuesday, December 16, 2008 Engagement loops: beyond viral Theres a great and growing corpus of writing about viral loops, the step-by-step optimizations you can use to encourage maximum growth of online products by having customers invite each other to join. Have you struggled with engagement and retention?

Viral 140

Viral San Francisco Lean Continuous Deployment 140

www.vccafe.com

MARCH 11, 2013

great web customer acquisition tutorials. customer retention, churn reduction, lifetime value. Great for visualizing work of product development. mixpanel vs kissmetric vs google analytics review. Analytics blog â?? good analytics tutorials. SEO for Startups â?? good tutorial. Andrew Chenâ??s s Essays â?? Analytics Tools.

Software Review 53

Software Review Technical Review Startup 53