Both Sides of the Table
JANUARY 25, 2015
Nowhere is this more obvious than eCommerce where many companies juice growth through massive over-spending on customer acquisition only to hit a break wall when consumers don’t love the brand and keep coming back once the heroine-induced traffic disappears. Not vanity metrics. Push yourself hard to be honest with yourself.
ConversionXL
NOVEMBER 22, 2022
Marketing metrics are a competitive advantage. You have to track metrics you can act on. In this article, you’ll learn which metrics to measure to understand and improve marketing performance. Table of contents What are digital marketing metrics? KPIs vs. digital marketing metrics 1. – Seth Godin.
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David Teten
JANUARY 19, 2021
This structure allows for alignment on the front end, and real-time flexibility for performance metrics,” says Samira Salman , a family office investor and advisor. . Flexible VCs have created structures based on other company performance metrics than revenues, such as profits or founder salaries. Lenders sometimes take warrants.
Up and Running
MARCH 6, 2013
. #3: Not talking results : In today’s world of marketing, everything needs to be about metrics. Whether your marketing tactic is a billboard or you’re running ads online, you need to track whether or not the marketing spend is producing results; hence, warranting continued spend. This is true for any marketing activity today.
Cracking the Code
JANUARY 14, 2014
I hope you will enjoy the read Simple CAC ratio As many companies are finalizing their 2014 financial plan ( feel free to use the Accel template ), I thought it could be a good time to write a short post on the CAC ratio - a simple metric that I defined in a blog post in 2008 (time flies!) 2 year payback) warrants further investments.
Austin Startup
FEBRUARY 24, 2018
Perhaps a specialist is warranted in one area, and a smart generalist in another. In these startups one of the traps is paying too much for a specialist, because the company may not grow fast enough to warrant the expense, and the specialists talents may go (somewhat) to waste without the rapid growth environment.
Austin Startup
AUGUST 30, 2018
So while the number of dollars pouring into Austin may be increasing, that metric is only favorable to businesses that warrant those sized-rounds. And second, a more mature company is better positioned for an acquisition or an IPO, giving the investors an “end in sight.”
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