Acquisition Portfolio PR SEO 
Both Sides of the Table
APRIL 4, 2011
One of the things I discuss the most with the portfolio companies I’m involved with is that “you manage what you measure.”. Customer Acquisition. How many adds came through organic SEO? Usually you have a catch-all bucket for “direct” or similar that often came through PR or word-of-mouth. SEO is seldom “free.”.
Software By Rob
JANUARY 25, 2012
And the funds came from revenue generated by my portfolio of web applications and websites that I’ve built over the past several years. This acquisition is a long story, but if you have a few minutes let me tell you the best parts. The bottom line is that many successful startups (far more than you hear about) are masters at SEO.
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Both Sides of the Table
MARCH 25, 2016
Equally, hoping to unseat TripAdvisor without understand their SEO strengths and how much it would cost to knock them down would be naïve. That marketing can be PR or SEO or influencer distribution or other forms of “unpaid” marketing. That’s why Ring is amongst the fastest growing company in our portfolio.
ConversionXL
MARCH 19, 2020
Use that intelligence to inform product portfolio and investment choices.”. Laura Blue of LaunchLink PR corroborates Gerhardt’s message : It is during these times that brands need to be especially considerate about what and how they are communicating to customers, partners and stakeholders. Accepting that is key. are moot.”.
Hearpreneur
JANUARY 19, 2018
After a monumental year that saw Voices.com raise a Series A investment from Morgan Stanley Expansion Capital, followed closely by the acquisition of a formidable competitor in our space, I am more excited than ever to grow our business and its influence. #2- Two goals. Photo Credit: David Ciccarelli. Thanks to Kelly Howard, EightSixtySouth
Both Sides of the Table
JANUARY 3, 2016
Each VC has their own take on which services to provide and mostly they’re free but some smaller VCs charge portfolio companies for use of these services but usually at a cheap cost. Examples of VC platform services include: recruiting, marketing, design support, inside sales reps, consulting, accounting services and so forth.
This is going to be BIG.
JULY 26, 2011
To begin with, there seems to be a serious shortage of customer acquisition experts--particularly given how hot subscription services have gotten. Fab.com (First Round portfolio company) just announced a new round of funding and that they reached 350,000 subscribers. In New York City, that just shouldn't happen.
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